<![CDATA[This study examines the use of Arabic Fuṣḥā (Modern Standard Arabic) in the digital space through a content analysis of the educational Instagram account @arabic.clinic1. Employing both quantitative and qualitative content analysis of twenty posts and their comment sections during March–May 2025, the research identifies content typology, engagement-driving strategies, and audience participation patterns. Findings reveal that Qur’an-based content and proverbs generated the highest levels of appreciation, whereas concise lexical distinctions and linguistic facts generated the greatest private circulation. Audience participation was manifested through three fluid practices: responding, discussing, and disseminating. The consistent choice of fuṣḥā functions as a marker of intellectual prestige and Islamic identity simultaneously. These findings affirm that social media has become a space for Arabic revitalization that integrates education, identity, and entertainment, while offering a model for designing digital Arabic learning content.]]>
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