al-Afkar, Journal For Islamic Studies
Vol. 9 No. 3 (2026)

The Role of Social Media in Disseminating Digital Da'wah Content to Enhance Religious Literacy Among Students

Laily Rosyidah (Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia)
Izzah Nur Hudzriyah Hasan (Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia)
Muhammad Thohir (Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia)
Achmad Muhibbin Zuhri (Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia)



Article Info

Publish Date
15 Sep 2026

Abstract

Social media has become a major platform for dissemination, including digital da'wah content, which has great potential to improve religious literacy in various student information circles. This study uses a literature study approach that adopts the systematic literature review (SLR) method, data is collected from various relevant sources, including journal articles and current research reports which are then used for qualitative data analysis with a thematic approach, which allows researchers to identify the main themes related to the role of social media in digital da'wah, then finally verified the data. The results of the study indicate that social media not only expands the reach of da'wah, but can also increase student interaction and participation in religious learning. Da'wah content presented in an attractive format, such as videos and infographics, has proven to be more effective in attracting the attention of students and increasing their understanding of religious values. However, there are challenges such as the dissemination of information that does not need to be verified, because it can confuse students in understanding the correct religious teachings. The purpose of this study is to provide insight into the role and use of social media as an effective tool in religious education. Recommendations for further research include the development of more creative da'wah and training content for educators in utilizing social media. It is hoped that this research can provide a significant contribution to religious education that is relevant to the needs of students in today's digital era.

Copyrights © 2026






Journal Info

Abbrev

Afkar_Journal

Publisher

Subject

Social Sciences

Description

al-Afkar, Journal for Islamic Studies is published by Association of Secondment Lecturers (Asosiasi Dosen DPK) UIN Sunan Gunung Djati Bandung Indonesia. Focus of al-Afkar, Journal for Islamic Studies is on publishing original empirical research articles and theoretical reviews of Islamic Studies, ...