<![CDATA[This quantitative descriptive study, utilizing a survey method, aims to identify the internal and external factors influencing students' interest in selecting a university major. The study subjects consisted of 15 prospective students at Universitas 45 Mataram, selected from various study programs. Data collection was conducted using a questionnaire administered via Google Forms. The results indicate that the decision-making process of prospective students is predominantly driven by external factors. The social environment emerged as the strongest determinant, led by peer influence (19,4%), followed by parental support and financial capacity (17,91% each). These findings highlight the high sensitivity of adolescents to family financial approval and group conformity. Conversely, regarding internal dimensions, the focus was primarily on future orientation (30,3%) and personal aspirations (27,27%). Aspects of personal capacity, such as talent and academic ability, ranked lowest, contributing equally (21,21%) to the decision. In conclusion, within the modern context, instrumental economic motives and social security have superseded talent-based interests; academic competence tends to be sidelined in favor of achieving financial security and future career stability.]]>
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