<![CDATA[Digitalization has become essential for Micro, Small, and Medium Enterprises (MSMEs) in navigating shifting consumer behaviors and market competition. However, the application of branding and digital marketing strategies among MSMEs in Tlasih Village, Sidoarjo Regency, still requires strengthening. This community service initiative aimed to enhance MSME owners' understanding of branding strategies, product value enhancement, and the use of digital marketing. The program was conducted through an in-person marketing seminar utilizing a participatory approach that encompassed needs assessment, material presentation, discussion, practical exercises, and evaluation. The topics covered included strengthening brand identity, highlighting product value and unique selling points, crafting promotional messages, utilizing social media, creating content, and improving the quality of consumer communication. The results indicate that the seminar provided participants with insights into the importance of a consistent business identity, effectively communicating product advantages, leveraging digital media to expand market reach, and maintaining consistency in promotional activities. The initiative also encouraged participants to view digital marketing as an integral part of business development rather than merely a promotional tool. Although the impact on sales growth could not yet be quantitatively measured, this activity serves as a foundational step toward enhancing the capacity and readiness of MSME owners to implement branding and digital marketing strategies in a more targeted and sustainable manner.]]>
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