<![CDATA[Fifth-grade students' creative thinking skills in social studies learning remain low due to the dominance of conventional, teacher-centered methods and the lack of technology-based, contextual teaching materials. This study aims to develop and evaluate a local wisdom-based Augmented Reality (AR) Project E-Module for fifth-grade social studies learning, including its feasibility, practicality, and effectiveness in improving students' creative thinking skills. Initial observation data showed an average student creative thinking score of 68, below the minimum competency standard of 75, confirming the urgency of this development. This study used a quasi-experimental design involving 80 fifth-grade students: 40 students of SD IT Tazkia Insani as the experimental class and 40 students of SD IT Mutiara Hati as the control class. Creative thinking skills were measured using an essay test based on indicators of fluency, flexibility, originality, and elaboration. Expert validation on the material, media, and language aspects stated that the e-module was highly valid. Practicality tests at the individual, small-group, and large-group stages all resulted in a very practical category. E-modules have proven effective in significantly improving students' creative thinking skills, with the experimental class outperforming the control class. E-modules are valid, highly practical, and effective for social studies learning in elementary schools.]]>
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