<![CDATA[This study aims to analyze policy advocacy strategies in enhancing the legitimacy and effectiveness of social welfare policies. Policy advocacy is understood as a strategic effort to bridge the interests of government and society, particularly vulnerable groups, so that the resulting policies are accepted and produce tangible impacts. This research employs a descriptive method with a qualitative approach to obtain an in-depth and contextual understanding of the policy advocacy process in social welfare. Data were collected through field observations and in-depth interviews with various informants involved in policy implementation, including government officials, community leaders, and community-based organizations. The analysis is guided by the Advocacy Coalition Framework (ACF), which emphasizes the role of advocacy coalitions, shared belief systems, policy-oriented learning, and external factors in the public policy process. The findings indicate that community-based and collaborative policy advocacy strategies are effective in increasing public understanding and participation in social welfare policies. Advocacy coalitions play a significant role in strengthening policy legitimacy through dialogue and public engagement, as well as improving policy effectiveness through continuous policy-oriented learning processes. Therefore, policy advocacy contributes significantly to the development of more responsive and sustainable social welfare policies.]]>
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