<![CDATA[This study investigates the effect of admission price, number of visitors, and promotion costs on revenue at Alam Indah Beach tourist attraction, Tegal City. Using a quantitative approach, the study involved 100 respondents selected using the Slovin formula (10% margin of error) and data were collected through questionnaires. Multiple linear regression analysis using SPSS showed interesting results. Partially, the entrance ticket price was proven to have a significant effect on revenue (0.001<0.05). However, the number of visitors (0.781>0.05) and promotion cost (0.474>0.05) individually showed no significant effect on revenue. This indicates that changes in either of the latter two factors may not necessarily lead to substantial changes in revenue if not accompanied by other factors. Nonetheless, all three variables (ticket price, number of visitors, and promotion costs) simultaneously had a significant impact on Alam Indah Beach tourism revenue. These findings highlight the importance of strategic ticket price management, increased visitation, and effective promotion to maximize local tourism revenue. The results of this study are expected to serve as a guide for tourist attraction managers in formulating more adaptive and sustainable policies for the advancement of tourism in the area.]]>
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