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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Nur Khojin
Universitas Muhadi Setiabudi Brebes
Economics, Econometrics & Finance

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Pengaruh Harga Tiket Masuk, Jumlah Pengunjung, dan Biaya Promosi terhadap Pendapatan Wisata Pantai Alam Indah Kota Tegal Euis Tati Haryani; Indah Dewi Mulyani; Azizah Indriyani; Nur Khojin; Slamet Bambang Riono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 2 (2025): MEI: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i2.10467

Abstract

This study investigates the effect of admission price, number of visitors, and promotion costs on revenue at Alam Indah Beach tourist attraction, Tegal City. Using a quantitative approach, the study involved 100 respondents selected using the Slovin formula (10% margin of error) and data were collected through questionnaires. Multiple linear regression analysis using SPSS showed interesting results. Partially, the entrance ticket price was proven to have a significant effect on revenue (0.001<0.05). However, the number of visitors (0.781>0.05) and promotion cost (0.474>0.05) individually showed no significant effect on revenue. This indicates that changes in either of the latter two factors may not necessarily lead to substantial changes in revenue if not accompanied by other factors. Nonetheless, all three variables (ticket price, number of visitors, and promotion costs) simultaneously had a significant impact on Alam Indah Beach tourism revenue. These findings highlight the importance of strategic ticket price management, increased visitation, and effective promotion to maximize local tourism revenue. The results of this study are expected to serve as a guide for tourist attraction managers in formulating more adaptive and sustainable policies for the advancement of tourism in the area.
Co-Authors Azizah Indriyani Euis Tati Haryani Indah Dewi Mulyani Slamet Bambang Riono