This study aims to analyze the effects of business capital and MSME business behavior on entrepreneurial success in Jatikramat, Bekasi, both partially and simultaneously. The study used a quantitative survey approach. The population consisted of 50 MSME actors, and all members of the population were included as the sample through saturation sampling. Primary data were collected using a Likert-scale questionnaire, interviews, and literature review. Data analysis was conducted using SPSS through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results show that business capital has a positive and significant effect on entrepreneurial success, with a t-value of 6.129 exceeding the t-table value of 2.012 and a significance level of 0.000. MSME business behavior also has a positive and significant effect, with a t-value of 6.076 exceeding 2.012 and a significance level of 0.000. Simultaneously, business capital and MSME business behavior significantly affect entrepreneurial success, with an F-value of 52.437 exceeding the F-table value of 3.20 and a significance level below 0.001. The R Square value of 0.691 indicates that the two independent variables jointly explain 69.1% of the variation in entrepreneurial success, while the remaining 30.9% is explained by other factors outside the study.
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