<![CDATA[Israeli's aggression against Palestine has brought the boycott movement of various products that are allegedly affiliated with Zionist Israel back to strength and created a wave of tension for related companies, one of which is a fast food restaurant franchise from the United States. The boycott that is intensively carried out by social groups globally is slowly reaching the people of Banda Aceh. KFC, Pizza Hut, and McDonald’s are the targets of the boycott movement. These problems reap an individual social reality that can be studied by the Social Construction Theory of Peter L. Berger and Thomas Luckmann through the Phenomenological Method presented qualitatively. The results showed that the social reality of individuals in the Banda Aceh community is divided into two perspective viz. the choice of new habits which means being part of the boycott actors and/or stand with the food preferences of fast food restaurants that are considered affiliated with Zionist Israel. The dialectical process (externalization, objectivation, and internalization) connects the implementation of individual knowledge and social reality with different institutions in considering their alignment.]]>
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