This study aims to develop and test the feasibility of AIDA (Alternative Universe Adaptation of Ken Dedes and Ken Arok Characters) learning media on Tik Tok as a teaching medium for fictional stories in junior high schools, this development is based on the reality of fictional story learning media in schools that still use textbooks, PPT and ebooks/printed novels. The research method used is Research and Development (R&D) with the ADDIE model which is limited to three stages, namely Analysis, Design, and Development. Data collection instruments were in the form of interviews and needs analysis questionnaires involving 4 Indonesian language teachers and 110 students from four junior high schools in Pekalongan. The products developed were TikTok accounts containing materials, 10 chapters of AU story posts and QR code posts containing materials and questions. The main findings of this study indicate that the AIDA media is categorized as very suitable for use in learning based on expert validation tests. The final validation results recorded a feasibility percentage of 92% from media experts, 93% from material experts, and 55% from language experts. Thus, AIDA media is declared very suitable and can be a teaching media solution that is relevant to current developments for teaching fictional stories at the junior high school level.
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