<![CDATA[This study examines social influence, capital-market education, digital media exposure, and student investment interest. A sequential explanatory mixed-methods design combined surveys of 54 Investment Gallery members across three universities with qualitative responses from 30 participants. Path and thematic analyses showed that education was positively associated with digital exposure, which was positively associated with investment interest and carried a significant indirect education–interest association. Social influence showed no significant direct or indirect associations. Qualitative findings highlighted improved information evaluation and analytical confidence alongside financial constraints. Findings support integrating experiential education with curated digital content, without establishing causality. Keywords: Capital Market Education; Digital Media Exposure; Social Influence; Student Investment Interest; Mixed Methods]]>
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