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All Journal Jurnal Bisnis Kreatif dan Inovatif Jurnal Intelek Insan Cendikia Jurnal Riset Multidisiplin Edukasi
Ira Murwenie
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Stabilitas Harga dan Permintaan Bahan Baku Ikan Lele pada UMKM Seafood Mas Galang Garut Mochammad F. Abdissalam; Kemal F. Saputra; Risa Salsabila; Riska Agustin; Ira Murwenie
Jurnal Intelek Insan Cendikia Vol. 2 No. 12 (2025): Desember 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis pengaruh fluktuasi dan stabilitas harga terhadap permintaan bahan baku ikan lele pada Usaha Seafood Mas Galang di Garut. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus. Informan berjumlah lima orang (pemilik usaha dan empat pedagang) dipilih melalui purposive sampling. Data primer diperoleh dari wawancara semi-terstruktur pada November 2025, sedangkan data sekunder bersumber dari BPS, KKP, dan marketplace. Hasil menunjukkan harga ikan lele di Garut relatif stabil sejak 2022 (beli Rp18.000–27.000/kg, jual Rp26.000–30.000/kg). Fluktuasi kecil (Rp500–2.000/kg) dipicu musim panen dan harga pakan, tetapi tidak berdampak signifikan terhadap permintaan bahan baku. Permintaan Seafood Mas Galang stabil 67,5 kg/bulan, sementara pedagang pasar 5–100 kg/hari. Stabilitas harga menjadi kunci keberlanjutan pasokan UMKM pengolahan ikan lele
ANALISIS ELASTISITAS HARGA KOPI ARABIKA DAN ROBUSTA SERTA IMPLIKASINYA TERHADAP PENDAPATAN PETANI (STUDI KASUS: KECAMATAN SAMARANG, KABUPATEN GARUT) Asep Abdul Manap; Salma Aaliyah; Yusuf Prayoga Arasid; Ira Murwenie
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1367

Abstract

Fluctuations in domestic and global coffee prices affect the income of farmers in production centers such as Samarang District, Garut. This study analyzes the effect of Arabica and Robusta coffee prices on farmers' income and calculates the elasticity of supply. Using quantitative methods with descriptive and associative analysis, data were collected through interviews, observations, and documentation of transactions at one local coffee producer, with 30 farmers as a purposive sample. Simple linear regression shows that Arabica and Robusta prices have a significant effect on income (significance 0.000), with R Square of 0.950 and 0.957, respectively. The elasticity of supply for Arabica is 81.93 and for Robusta is 23.78, indicating that both are highly elastic, influenced by variations in production due to climate, season, and agroclimatic conditions. These findings confirm the importance of price fluctuations in determining farmers' income, thus requiring price stabilization strategies and strengthening of trade practices to improve the welfare of coffee farmers in Semarang.
Analisis Perbandingan Elastisitas Harga Daging Ayam Broiler dan Daging Ayam Kampung terhadap Konsumsi Rumah Tangga di Kecamatan Tarogong Kidul Gita Anggraeni; Dara Wulansari; Rindang Rahmawan Rustandi; Muhamad Ergi Gppt; Ira Murwenie
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i4.1109

Abstract

This study aims to analyze and compare the price responsiveness of broiler chicken meat and native chicken meat in relation to household consumption patterns in Tarogong Kidul District, Garut Regency. A quantitative approach was employed using simple linear regression analysis based on primary data obtained through observations and interviews conducted in traditional markets. The analysis examines the extent to which price changes influence the demand for both commodities. The results indicate that broiler chicken shows a very strong relationship between price and demand, reflected in an R² value of 0.963. Statistical testing further demonstrates that price has a significant effect on broiler chicken demand (0.018 < 0.05), indicating that its demand is elastic and highly sensitive to price fluctuations. In contrast, native chicken shows an R² value of 0.698 and an insignificant price effect on demand (0.164 > 0.05), suggesting inelastic demand that remains relatively stable despite price changes. These findings reveal that consumers adjust their broiler purchase quantities more quickly in response to price changes, whereas native chicken consumption is more strongly influenced by taste preferences and habitual factors. The study concludes that there is a clear difference in price sensitivity between the two types of chicken. The implications of this research include the need for government price stabilization policies for broiler chicken to maintain household affordability, as well as quality improvement and marketing strategies for native chicken producers to strengthen competitiveness amid changing consumer demand.
Indikasi Ketidakstabilan Harga terhadap Elastisitas Permintaan Minyak Goreng Kemasan dan Minyak Goreng Curah di Pasar Ciawitali Garut Yayu Yunengsih Rahayu; Mudrika Mudrika; De Dita Nur Padilah; Ryan Ahmad Zaelani; Ira Murwenie
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i4.1123

Abstract

This study aims to analyze the effect of the price of packaged cooking oil and bulk cooking oil on the elasticity of demand as one of the staple foods in Ciawitali Market, Garut Regency. The approach used is a quantitative descriptive method with a focus on associative analysis. Data were collected through observation and interviews in the period of September and October 2025. Then processed using simple linear regression analysis and demand elasticity analysis. The results show that the demand for both types of cooking oil is strongly influenced by price. For packaged cooking oil, it shows that 81.6% of the variation is influenced by price while the rest is influenced by other factors. For bulk cooking oil, it shows that 94.1% is influenced by price with an elasticity value of -6.346, which also shows elastic properties but lower than packaged oil which has an elasticity of -22.15. These results indicate that the increase in the price of packaged and bulk oil significantly reduces the amount of demand, with the greatest effect occurring on packaged oil because consumers tend to switch to more economical bulk oil.
Analisis Substitusi Konsumsi Jagung sebagai Alternatif Karbohidrat terhadap Elastisitas Permintaan di Pasar Ciawitali Icha Anisa Indriany; Hani Rohmat; Alfhan Firansa; Rahma Putri Suparman; Ira Murwenie
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i4.1133

Abstract

This study aims to analyze corn consumption substitution as an alternative carbohydrate source and to measure the demand elasticity of corn in response to fluctuations in corn and rice prices at Ciawitali Market, Garut Regency. Primary data were collected through observations and interviews, along with secondary data from West Java Central Statistics Agency processed using simple linear regression and cross-elasticity analysis with SPSS. Results show that changes in corn prices explain 99.7% of variation in corn demand with a positive coefficient of 0.827, indicating a substitution effect with rice, which experienced a concurrent price increase. The cross-elasticity value of 1.64 confirms the elastic substitution relationship between corn and rice. These findings highlight the potential of corn as a substitute for rice in maintaining stable food consumption despite fluctuations in staple commodity prices.
Co-Authors Alfhan Firansa Asep Abdul Manap Dara Wulansari De Dita Nur Padilah Gita Anggraeni Hani Rohmat Icha Anisa Indriany Kemal F. Saputra Mochammad F. Abdissalam Mudrika Mudrika Muhamad Ergi Gppt Rahma Putri Suparman Rindang Rahmawan Rustandi Risa Salsabila Riska Agustin Ryan Ahmad Zaelani Salma Aaliyah Yayu Yunengsih Rahayu Yusuf Prayoga Arasid