JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

The Influence of Brand Experience on Brand Loyalty through Perceived Quality, Brand Love, and Brand Trust in Skincare

Reni Ambarwati (Unknown)
Diana Fajarwati (Unknown)
Dwi Putranto Hadi (Unknown)

Article Info

Publish Date
10 Sep 2026

Abstract

The rapid growth of Indonesia's beauty industry has prompted skincare brands to strengthen their marketing strategies to enhance consumer loyalty. Skintific became the brand with the highest market share in the first quarter of 2025. This study aims to analyze the influence of Brand Experience on Brand Loyalty by examining the mediating roles of Perceived Quality, Brand Love, and Brand Trust. This research was conducted in Indonesia, using a quantitative approach and a causal descriptive design, employing purposive sampling techniques, involving 206 Skintific users, and analyzed using Structural Equation Modeling based on Partial Least Squares with the assistance of SmartPLS. The results indicate that all relationships have a significant effect and provide both academic and practical implications.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...