The Role of E-Commerce in Supporting the Economic Resilience of Culinary MSMEs: A Case Study of Martabak Pecenongan 78, Pondok Kopi Branch, East Jakarta

Margaretha Exceline Louisa
Ety Dwi Susanti

JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

This study examines how e-commerce supports economic resilience at Martabak Pecenongan 78’s Pondok Kopi branch, East Jakarta. This qualitative case study draws on interviews with six informants, observation, and documentation, analyzed through data condensation, display, and conclusion drawing. Multiple platforms diversified sales channels and supported business continuity. Reported daily orders increased from approximately 20 to 30–35, alongside higher revenue. However, commissions, competition, limited digital skills, and platform dependence remained constraints. Findings highlight digital capability, channel coordination, and margin management as important for business resilience, while the impact on net profit remains uncertain. Keywords: Business Continuity; Culinary MSME; Digital Capability; E-Commerce; Organizational Resilience