Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Margaretha Exceline Louisa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of E-Commerce in Supporting the Economic Resilience of Culinary MSMEs: A Case Study of Martabak Pecenongan 78, Pondok Kopi Branch, East Jakarta Margaretha Exceline Louisa; Ety Dwi Susanti
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9413

Abstract

This study examines how e-commerce supports economic resilience at Martabak Pecenongan 78’s Pondok Kopi branch, East Jakarta. This qualitative case study draws on interviews with six informants, observation, and documentation, analyzed through data condensation, display, and conclusion drawing. Multiple platforms diversified sales channels and supported business continuity. Reported daily orders increased from approximately 20 to 30–35, alongside higher revenue. However, commissions, competition, limited digital skills, and platform dependence remained constraints. Findings highlight digital capability, channel coordination, and margin management as important for business resilience, while the impact on net profit remains uncertain. Keywords: Business Continuity; Culinary MSME; Digital Capability; E-Commerce; Organizational Resilience
Co-Authors Ety Dwi Susanti