<![CDATA[This study aims to analyze the influence of brand image, price, service quality, customer satisfaction, and timely delivery on customer loyalty in freight forwarding companies. Using a systematic literature review approach, this study synthesizes findings from various relevant internationally indexed academic articles. The research method used is a systematic literature review with a descriptive-qualitative approach. Data were collected from reputable international indexed articles obtained through databases such as Scopus, Web of Science, Emerald, Springer, and Google Scholar. The selected literature was analyzed using reduction techniques, data presentation in matrix form, and comparative synthesis to find patterns, similarities, and differences between studies. The results of the study show that: 1) Brand image affects consumer loyalty; 2) Price affects consumer loyalty; 3) Service quality affects consumer loyalty; 4) Consumer satisfaction affects consumer loyalty; 5) On-time delivery affects consumer loyalty. The limitation of this study lies in its literature review-based nature, so that generalization of the results still requires support from empirical research with primary data. The contribution of this study is that it offers strategic guidance for freight forwarding companies in Indonesia in increasing customer loyalty by strengthening key service dimensions. The practical novelty of this research is that it offers an empirical literature-based strategic policy model that can be used as a reference for players in the delivery industry to build long-term loyalty through a holistic approach that combines operational, psychological, and managerial dimensions.]]>
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