<![CDATA[Lecturers managing their own educational videos on YouTube face various challenges, such as time constraints, a lack of technical skills, and the absence of a structured monetization system. This study aims to propose a collaborative platform model that supports lecturers in the production, management, publication, monitoring, and monetization of educational video content. The Design Science Research (DSR) framework is applied, specifically focusing on the initial three stages: problem identification, formulation of solution objectives, and artifact design. The study's novelty lies in the integration of defined roles for lecturers and administrators, directly linked to the YouTube Data API and YouTube Analytics API to automate publication and performance monitoring. Quantitatively, the model utilizes YouTube analytics metrics—such as view count, watch time, and estimated revenue—as the basis for a measurable and proportional revenue-sharing formula. The scientific contribution of this research is the provision of a conceptual framework for the transparent, accountable, and efficient governance of digital content within higher education institutions. As a limitation, the study produces a conceptual model artifact that has not yet undergone the evaluation stage; therefore, further research is required.]]>
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