<![CDATA[This study aims to analyze the influence of Instagram and TikTok on adolescents’ dressing styles in RW 09, Jatiwaringin Subdistrict, Pondok Gede District, Bekasi City. This study employed a quantitative approach involving 39 respondents. Data were collected using a questionnaire consisting of three variables, namely Instagram, TikTok, and adolescents’ dressing styles, with each variable measured through 20 statement items. The data were analyzed using normality, linearity, multicollinearity, and heteroscedasticity tests, followed by multiple linear regression, t-test, F-test, and coefficient of determination analysis. The results showed that Instagram had a positive and significant partial effect on adolescents’ dressing styles, with a significance value of 0.028. TikTok also had a positive and significant effect, with a significance value of 0.032. Simultaneously, Instagram and TikTok significantly influenced adolescents’ dressing styles, as indicated by an F-value of 15.908 and a significance value of less than 0.001. The coefficient of determination of 0.469 indicates that Instagram and TikTok jointly explained 46.9% of the variation in adolescents’ dressing styles, while the remaining 53.1% was associated with other factors outside the research model. These findings indicate that social media has become an important source of fashion references that contributes to shaping adolescents’ clothing preferences and dressing styles.]]>
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