<![CDATA[This study aims to examine the effect of the communication message contained in the lyric excerpt “I Wish I Was Special” from Radiohead’s song Creep on Generation Z’s self-awareness. This study employed a quantitative approach using a survey method. The research population consisted of 116 Generation Z individuals residing in Nagorong Cantik Housing Complex, Pengasinan Urban Village, Rawalumbu District, Bekasi City, West Java. A total of 90 respondents were selected as the research sample using the Slovin formula with a 5% margin of error. Data were collected using a questionnaire with a 5-point Likert scale. The independent variable (X) was the communication message contained in the lyric excerpt “I Wish I Was Special,” while the dependent variable (Y) was Generation Z’s self-awareness. Data analysis included validity, reliability, normality, and simple linear regression tests. The results showed that all questionnaire items were valid and reliable. The simple linear regression analysis produced a significance value of 0.001 < 0.05, with a regression coefficient of -0.257 and a beta coefficient of -0.338. The coefficient of determination (R²) was 0.114, indicating that the communication message contained in the lyric excerpt explained 11.4% of the variation in Generation Z’s self-awareness, while the remaining 88.6% was influenced by other factors outside the scope of this study. Therefore, there was a significant negative effect of the communication message contained in the lyric excerpt “I Wish I Was Special” on Generation Z’s self-awareness.]]>
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