The development of marine tourism in Tlocor has the potential to foster the empowerment of coastal communities through their involvement in economic activities and tourism management. Data for this qualitative case study were gathered through in-depth interviews, observation, and documentation, and subsequently analyzed using the Miles, Huberman, and Saldaña interactive model, viewed through the lens of Edward III’s policy implementation perspective. The results indicate that policy implementation proceeds through communication among the government, local institutions, and the community; resource support; implementer commitment; and a division of roles among the village government, the Village-Owned Enterprise (BUMDes), the Tourism Awareness Group (Pokdarwis), and the community. Community members are not merely beneficiaries but active participants in tourism and local economic activities, serving as boat operators, vendors, parking attendants, and business owners. However, limitations in capacity, cross-sector coordination, and operational mechanisms remain obstacles to strengthening the sustainability of community empowerment. These findings indicate that institutional capacity opens up space for public participation and access to the benefits of tourism development.
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