Jurnal Bisnis dan Ekonomi
Vol 29 No 1 (2022): Vol. 29 No. 1 EDISI MARET 2022

Pengaruh Risiko Dan Kendala Yang Dirasakan Terhadap Mengunjungi Kembali, Serta Peran Mediasi Citra Destinasi Bali Setelah Covid-19 Pada Wisatawan

Tasya Wulandari (Unknown)
Intan Tri Annisa (Unknown)



Article Info

Publish Date
27 Aug 2022

Abstract

This study aims to determine the effect of perceived risk, perceived constraints on revisit intention, as well as the mediation role of Bali destination image after Covid-19 on tourists in Jabodetabek. The sample in this study were 165 tourist in Jabodetabek who had visited Bali. The sampling technique used is purposive sampling. Data were collected using a survey method with an instrument in the form of a questionnaire. The data analysis method used is the SPSS method and Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that (1) the perceived risk had a negative and significant effect on the destination image (2) the perceived constraints had a negative and significant effect on the destination image (3) the perceived risk had a negative and significant effect on revisit intention (4) the perceived constraints had a negative and significant effect on revisit intention (5) destination image has a positive and significant effect on revisit intention (6) destination image can mediate the effect of perceived risk on revisit intention (7) destination image can mediate the effect of perceived constraints on revisit intention.

Copyrights © 2022






Journal Info

Abbrev

fe3

Publisher

Subject

Economics, Econometrics & Finance

Description

Finance Management, International Finance, Corporate Finance, Investment, Financial Forecasting, Portfolio Optimization, Operation Management, Operation Research, Human Resources Management, Organizational Behavior, Change Management, Knowledge Management, Marketing Management, E – business, ...