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All Journal Jurnal Mirai Management Jurnal Analisis Bisnis Ekonomi Arthavidya Jurnal Ilmiah Ekonomi Jurnal Orientasi Bisnis dan Entrepreneurship PROGRESIF Research of Business and Management Journal of Entrepreneurship and Community Innovations Al-ihsan : Journal of Community Development in Islamic Studies Jurnal Analisis Bisnis Ekonomi
Annisa, Intan Tri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions Wijaya, Angga Pandu; Annisa, Intan Tri
Jurnal Analisis Bisnis Ekonomi Vol 18 No 1 (2020)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.596 KB) | DOI: 10.31603/bisnisekonomi.v18i1.3077

Abstract

Consumer health awareness has increased recently, this is evidenced by the desire to consume herbal products. Today’s packaged colds jamu become a practical alternative for consumers to continue taking herbal medicines that are easy to obtain. This study aims to examine the influence of brand image, brand trust and product packaging information on the purchase decision of packaged cold herbs. This quantitative study applied purposive random sampling by using PLS-SEM 3.0 as statistic tools with questionnaire filled by 100 respondents. This article delivers a substantial effect to significant variables in purchasing decision. The results show that brand image does not directly influence purchasing decisions, but is fully mediated by brand trust. On the other hand, packaging information has a positive and significant effect on purchasing decisions.
PENGARUH SIKAP TERHADAP PERILAKU PELARIS BISNIS YANG DIMEDIASI OLEH TINGAT RELIGIUSITAS (Studi Empirik Pada UMKM Di Cempaka Putih ) Marhamah, Siti; Muslikh, Muslikh; Annisa, Intan Tri
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 2 No 1 (2021): JUNI 2021
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v2i1.1784

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh sikap dan tingkat religiusitas terhadap perilaku pelaris bisnis.. Selain itu untuk mengetahui apakah tingkat religiusitas memediasi pengaruh sikap terhadap perilaku pelaris bisnis. Populasi pada penelitian ini adalah pelaku UMKM JP 41 dan JP-42 di Cempaka Putih  yang berjumlah 91 orang. Penelitian dilakukan dengan metode survey menggunakan  kuesioner kepada 48 pelaku UMKM. Analisis data dengan menggunakan path analysis. Hasil penelitian menunjukkan bahwa sikap berpengaruh positif dan signifikan terhadap  tingkat religiusitas dan perilaku pelaris bisnis. Tingkat religiusitas berpengaruh positif dan signifikan terhadap perilaku pelaris bisnis. Hasil penelitian juga menunjukkan bahwa tingkat religiusitas   memediasi pengaruh negatif sikap terhadap perilaku pelaris bisnis
Peran Inovasi, Kolaborasi dan Media Sosial terhadap Kinerja Usaha UMKM di DKI Jakarta Deviastri, Lily; Annisa, Intan Tri
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 3 No 1 (2022): JUNI 2022
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v3i1.2472

Abstract

Merujuk pada teori Resource Based View, tujuan penelitian ini adalah untuk mengetahui kinerja usaha pada UKM di wilayah DKI Jakarta yang mengalami penurunan penjualan. Penelitian ini  dianalisa dengan metode regresi linier berganda. Sampel yang dugunakan adalah UKM binaan Dinas PPAPP DKI Jakarta sebanyak 72 responden dengan non probability sampling metode purposive sampling. Hasil yang diperoleh menunjukkan bahwa dari tiga variabel yang diangkat, yaitu inovasi, kolaborasi dan media sosial, variabel inovasi satu-satunya yang memiliki perngaruh positif dan signifikan terhadap kinerja usaha. Sehingga UKM perlu untuk mulai membiasakan diri mengelola system informasi secara inovatif di dalam organisasinya, tidak boleh takut berkolaborasi dengan pihak-pihak terkait, dan senantiasa meningkatkan komunikasi yang informatif di sosial media.
Pengaruh Kualitas Yang Dipersepsikan Terhadap Keputuasan Pembelian Melalui Kepercayaan Merek Sebagai Variabel Mediasi Lutfiyah, Lutfiyah; Annisa, Intan Tri
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 3 No 1 (2022): JUNI 2022
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v3i1.2477

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh kualitas yang dipersepsikan terhadap keputusan pembelian melalui kepercayaan merek sebagai variabel intervening. Sampel dalam penelitian sebanyak 91 responden dari pengguna Hand and Body Lotion Citra di Cianjur. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dikumpulkan dengan menggunakan metode survi dengan menyebarkan kuesioner. Metode analisis data yang digunakan yaitu analisis Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kualitas yang dipersepsikan berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas yang dipersepsikan berpengaruh positif dan signifikan terhadap kepercayaan merek, kepercayaan merek berpengaruh positif dan signifikan terhadap keputusan pembelian, kepercayaan merek dapat memediasi pengaruh kualitas yang dipersepsikan terhadap keputusan pembelian.
Pengaruh Kesenangan Konsumen, Materialisme, Dan Kesesuaian Diri Terhadap Cinta Merek Pada Konsumen Produk Skincare Kristianti, Saskia; Putra, Harmanda Berima; Annisa, Intan Tri; Nurfatimah, Siti Nuke
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 1 (2024): JUNE 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i1.4184

Abstract

There are still a lot of brands today that fail to survive in their respective industries. Brand development is hindered by the absence of a psychological strategy, such as fostering emotional connections. The purpose of this study is to determine how consumer pleasure, materialism, and self-conformity affect brand loyalty. Quantitative methods are used in the research approach. Purposive sampling is the sample technique that is applied. A Google Form was utilized to collect data from respondents, yielding 202 student responses. Multiple linear regression analysis is used in research analysis. According to the study's findings, materialism and customer satisfaction boost brand loyalty. In the meantime, brand loyalty is unaffected by self-conformity. Our study has a number of practical and conceptual ramifications.  From a conceptual standpoint, the study offers guidance for future investigations, such as broadening the causes and effects of brand love, including brand romance, brand loyalty, and satisfaction. Empirically speaking, study findings indicate that managers and businesses alike must be mindful of brand positioning tactics. When it comes to using skincare products, people put pleasure and materialistic aspects first.
PENGARUH PERSEPSI AUTENTIK, KESADARAN MEREK, CITRA MEREK, KUALITAS YANG DIRASAKAN DAN LOYALITAS TERHADAP NIAT PILIHAN PADA RUMAH MAKAN JEPANG MARUGAME UDON Annisa, Intan Tri
Arthavidya Jurnal Ilmiah Ekonomi Vol 25 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v25i2.265

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi autentik, kesadaran merek, citra merek, kualitas yang dirasakan dan loyalitas terhadap niat pilihan serta tinjauannya dalam sudut pandang Islam. Sampel yang digunakan dalam penelitian ini adalah konsumen yang pernah melakukan pembelian ke restoran Marugame Udon dan Tempura di DKI Jakarta dengan jumlah sampel sebanyak 165 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dikumpulkan menggunakan metode survey dengan instrument kuesioner. Metode analisis data yang digunakan yaitu Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa: (1) persepsi autentik berpengaruh positif dan signifikan terhadap kesadaran merek (2) persepsi autentik berpengaruh positif dan signifikan terhadap citra merek (3) persepsi autentik berpengaruh positif dan signfikan terhadap kualitas yang dirasakan (4) kesadaran merek berpengaruh positif dan signifikan terhadap loyalitas merek (5) citra merek berpengaruh positif dan signifikan terhadap loyalitas merek (6) kualitas yang dirasakan berpengaruh positif dan signifikan terhadap loyalitas merek (7) loyalitas merek berpengaruh positif dan signifikan terhadap niat pilihan merek.
Pengembangan Badan Usaha Milik Desa (BUMDes) Bantarsari Bogor: Peningkatan Penjualan Produk Melalui Marketplace Ismail, Verni Yuliaty; Annisariza, Nelly Ulfah; Annisa, Intan Tri
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 4 No 1 (2024)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v4i1.1682

Abstract

Bantarsari village located in Ranca Bungur subdistrict, Bogor regency, West Java, is part of Kategori Desa Maju (Developed Village Category) with an IDM score of 0,7525. One of the potential economic resilience that can be developed in Bantarsari village are village owned enterprises (BUMDes). The purpose of this community service is to boost sales and developed the potential of small businesses (UKM) that exists in Bantarsari BUMDes. The result of focus group discussion (FGD) by potential BUMDes and competency survey by UKM managers pertaining the solution to improve UKM, is to create a product sales workshop through marketplace. Participants of this activities are managers of UKM whose products will be sold through marketplace, managed by Bantarsari BUMDes. Participants are successfully registered to Shopee and are able to use the available feature by the application to promote and to increase the chances of their product being bought (check out) by potential buyer.
Effect of Workload and Career Development on Turnover Intention through Job Satisfaction as Variable Mediator Jayasri, Roch Indah Agung; Annisa, Intan Tri
Research of Business and Management Vol. 1 No. 1 (2023): FEBRUARY 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v1i1.19

Abstract

This study aims to determine the effect of Workload and Career Development on Turnover Intention through Job Satisfaction as a Variable Mediator. The population used in this study were employees of PT Taiyo Sinar Raya Teknik with a total sample of 84 respondents. The sampling technique used was non-probability sampling with a purposive sampling technique using questionnaires distributed to respondents. Data analysis was carried out using SmartPLS 3. This study shows that workload has a positive and significant effect on turnover intention, career development has a negative and significant effect on turnover intention, job satisfaction has a negative and significant effect on turnover intention, workload has a negative and significant effect on job satisfaction, career development has a positive and significant effect on job satisfaction, job satisfaction can mediate workload on turnover intention, and job satisfaction can mediate career development on turnover intention
Sertifikasi Halal Produk Untuk Peningkatan Daya Saing Usaha Pada UMK di Desa Ciseeng Ismail, Verni Yuliaty; Annisa, Intan Tri; Roswiem, Anna P
Al-Ihsan: Journal of Community Development in Islamic Studies Vol 3 No 2 (2024): Al-Ihsan : Journal of Community Development in Islamic Studies
Publisher : LPPM Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/alihsan.v3i2.10161

Abstract

The Muslim population in Indonesia represents a large potential consumer base for food products. Obtaining a halal product certificate adds value for businesses, enabling them to produce and sell halal products that align with the consumption values of Muslim consumers. Additionally, the government mandates that food and beverage products from MSMEs (Micro, Small, and Medium Enterprises) must obtain halal certificates. Ciseeng Village, located in Bogor Regency, West Java, is home to many MSMEs that produce food, yet relatively few have halal product certificates. The aim of this Community Service Activity is to help develop the potential of MSMEs in the Ciseeng area by increasing the competitiveness of their food product businesses. One key effort in this development is the issuance of halal certificates for MSME food products. A major obstacle is the lack of knowledge among MSMEs about the criteria for halal products and the procedures for obtaining halal certificates. To address this, the YARSI University Community Service Institute offers education on halal products, workshops on the self-declaration process for halal certification, and direct assistance with registration on the Halal Information System (SIHALAL). As a result of this activity, there was an increase in understanding of halal products, and of the 15 MSMEs that registered for halal product certification, 8 successfully obtained halal certificates from BPJPH.
Pengaruh Gaya Hidup Dan Etnosentrisme Konsumen Terhadap Keputusan Pembelian Dengan Niat Beli Sebagai Mediator Nasution, Izza Nafila; Annisa, Intan Tri
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9379

Abstract

This study aims to determine the effect of lifestyle, consumer ethnocentrism on purchase decision and purchase intention as mediator on consumer local cosmetics in Jabodetabek. The sample in this study was 115 consumers of local cosmetics in Jabodetabek who had bought and used local cosmetics. The sampling technique used is purposive sampling. Data was collected using a survey method with an instrument in the form of a questionnaire. The data analysis method used is the SPSS method and Partial Last Square Structural Equation Modeling (PLS- SEM). The results showed that (1) lifestyle had no effect on purchase decision (2) consumer ethnocentrism had a positive and significant effect on purchase decision (3) lifestyle had a positive and significant effect on purchase intention (4) .consumer ethnocentrism had a positive and significant effect on purchase intention (5) purchase intention has a positive and significant effect on purchase decision (6) purchase intention can mediate the effect of lifestyle on purchase decision (7) purchase intention can mediate the effect of consumer ethnocentrism on purchase decision. Keywords: Lifestyle, consumer ethnocentrism, purchase intention, purchase decision.
Co-Authors Angga Pandu Wijaya, Angga Pandu Annisariza, Nelly Ulfah Faaza Fakhrunnas Heriyanto, Toto Jayasri, Roch Indah Agung Kristianti, Saskia Lily Deviastri Lutfiyah Lutfiyah Muslikh Muslikh Nasution, Izza Nafila Nurfatimah, Siti Nuke Putra, Harmanda Berima Roswiem, Anna P Siti Marhamah, Siti Sovi Ismawati Rahayu, Sovi Ismawati Tumewang, Yunice Karina verni yuliaty ismail, verni yuliaty