<![CDATA[This study aims to analyze the role of UINSU Community Service (KKN) students in assisting Micro, Small, and Medium Enterprises (MSMEs) with the implementation of Quick Response Code Indonesian Standard (QRIS) as part of digitalizing rural business in Sampe Raya Village. Using a qualitative approach with participatory observation and semi-structured interviews, data were collected from MSME owners, village officials, and student mentors. The findings reveal that direct one-on-one mentoring successfully enhanced digital financial literacy and technical readiness, increasing QRIS adoption among target MSMEs from non-existent to over 80%. The implementation of QRIS improved operational efficiency, reduced transaction errors, provided automated financial recording, and strengthened consumer convenience. Moreover, the integration of digital payments aligned with Islamic financial values by promoting transparency and fairness. Despite persistent technical challenges such as unstable internet connectivity and transaction delays, establishing local peer-mentoring groups ensures long-term sustainability. This study highlights that student-led assistance acts as an effective catalyst in bridging the digital divide and accelerating MSME transformation in rural areas.]]>
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