<![CDATA[The increasing intensity of gadget use among elementary school students, without adequate digital literacy, has the potential to trigger negative behaviors, particularly cyberbullying. This condition was also observed among students at SDN 1 Jatirejo, Rejoso District, Nganjuk Regency, where digital devices are widely used in daily activities but are not accompanied by sufficient awareness of digital ethics and empathy in online interactions. This study aims to develop and examine the effectiveness of an anti-cyberbullying campaign model based on gadget literacy to strengthen students’ empathy and digital ethics. The research employed a Research and Development (R&D) approach using the ADDIE model and mixed methods design. The participants consisted of 75 fourth- and fifth-grade students. Data were collected through questionnaires, observations, interviews, and documentation. Data analysis techniques included descriptive statistics, N-Gain analysis, and paired sample t-test. The results indicated significant improvements in gadget literacy (62.4 to 81.7), empathy (64.1 to 83.2), and digital ethics (60.8 to 80.5), with moderate N-Gain values (≈0.50) and a significance level of 0.000. In addition, there was a noticeable shift from low to high categories, along with observable behavioral changes, such as more polite communication, increased empathy, and better conflict management. The campaign model proved effective due to its participatory, contextual, and reflective approach, which transforms knowledge into awareness and self-control. Therefore, this model can serve as an alternative preventive strategy to reduce cyberbullying among elementary school students.]]>
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