Penguatan Literasi Digital UMKM Desa Simbatan Untuk Daya Saing Usaha Lokal

Meila Ariska Eka Arindra (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Putri Maulana Darmayanti (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Ellif Zumrotun Nisa (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Ida Dwi pudji Rahayu (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Laily nurul Ain (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Muhammad Abu Bakar (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Muhammad Yusuf (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Bima Arya Prayoga (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Amanatul Khoiriyah (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Nur Syahirah Binti Johan (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Desy Artika Sari (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Fitri Ferawati (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Arya Yovie Putra Hardiansyah (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Wahyu Dwi Kurniawan (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Muhammad Azmi Musyaffa (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Natasya Putri Angelika Passa (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Idham Kholid (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)
Fibia Sentauri Cahya (Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan)

Jurnal Pengabdian Masyarakat (ABDIRA)
Vol 6, No 4 (2026): Abdira

Digital transformation has become a strategic necessity for micro, small, and medium enterprises (MSMEs) to enhance competitiveness and expand market access, particularly in rural areas. This community service program aimed to improve the digital literacy of MSME owners in Simbatan Village through a seminar entitled “Digital Footprints on Local Ground: Growing Hope, Advancing Businesses.” The program employed a community education approach consisting of seminars, interactive discussions, and practical demonstrations of digital marketing strategies. The training emphasized social media utilization, business branding, promotional content creation, and the application of the marketing funnel concept. The results indicated an improvement in participants’ understanding of digital footprints as a sustainable business development strategy. This initiative provides an important foundation for strengthening the digital capacity of rural MSMEs and improving the competitiveness of local products.