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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmu Sosial dan Humaniora Indonesian Journal of Management Science Trending: Jurnal Manajemen dan Ekonomi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Simki Economic
Amanatul Khoiriyah
Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pengaruh Personalisasi Artificial Intelligence dan Pengalaman Pelanggan terhadap Loyalitas Pelanggan: Studi pada Pengguna E-Commerce Shopee di Kabupaten Lamongan Mohammad Bastian Dwiki Rahmat; Darianto Darianto; Amanatul Khoiriyah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1487

Abstract

The growth of digital commerce in Indonesia continues to increase in line with shifting consumer shopping patterns that are becoming increasingly dependent on personalized online interactions. This study examines the influence of Artificial Intelligence personalization and customer experience on customer loyalty toward the Shopee platform in Lamongan Regency. A quantitative approach was applied using purposive sampling, involving 100 active users aged 18 - 40 years who had conducted multiple transactions within the past three months. The research employed structured questionnaires as the primary data-gathering instrument, and the resulting responses were examined through multiple linear regression using SPSS version 27. The analysis reveals that AI-driven personalization, together with customer experience, contributes positively to enhancing customer loyalty. These variables also reinforce each other when combined, suggesting that relevant services and consistent user experiences can enhance customers’ tendency to continue using the Shopee e-commerce platform. This study emphasizes the importance of integrating Artificial Intelligence systems with customer experience design that prioritizes convenience to foster long-term relationships with digital consumers.
Peran Harga sebagai Variabel Mediasi antara Personal Branding Kualitas Layanan terhadap Keputusan Pembelian Platform TikTok Anisa Nur Sholikah; Siti Musarofah; Amanatul Khoiriyah; Muhammad Sulton
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.7688

Abstract

This study aims to examine the influence of personal branding and service quality on purchase decisions, with price serving as a mediating variable on the TikTok Shop platform. The increasing trend of online shopping activities has encouraged businesses to strengthen their digital marketing strategies, including enhancing personal branding and improving service quality. This research applies a quantitative approach using a survey method. Data were collected from 91 students of Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan who had made purchases through TikTok Shop using a Likert-scale questionnaire. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique with the assistance of SmartPLS software. The findings indicate that personal branding and price have a significant effect on purchase decisions. Meanwhile, service quality does not have a direct effect on purchase decisions. However, personal branding and service quality significantly influence price. Furthermore, price is able to mediate the relationship between personal branding and service quality and purchase decisions. These findings emphasize that price plays a strategic role in shaping consumer purchase decisions on digital platforms.
Pengaruh Promosi Digital dan Word of Mouth terhadap Keputusan Pembelian Konsumen Momoyo Eka Wahyu Ramadhani; Siti Musarofah; Amanatul Khoiriyah; Dadang Wiratama
Indonesian Journal of Management Science Vol. 5 No. 1: Juni 2026
Publisher : Program Magister Manajemen Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/ijms.v5i1.806

Abstract

Penelitian ini bertujuan menganalisis pengaruh promosi digital dan word of mouth terhadap keputusan pembelian konsumen Momoyo di Kabupaten Lamongan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa promosi digital dan word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan.
Eksplorasi Kepemimpinan dalam Meningkatkan Motivasi Karyawan dan Kinerja Toko: Studi Kasus Kepala Toko Alfamart Plosowahyu Maitra Towifin; Darianto Darianto; Amanatul Khoiriyah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2611

Abstract

This study aims to explore in depth the role of leadership in fostering employee motivation and enhancing store performance among Alfamart store managers in Lamongan Regency. A qualitative research method employing a case study approach was used, enabling a contextual and comprehensive understanding of the phenomenon. Data were collected through observation, in-depth interviews, and document analysis involving store managers and employees actively engaged in store operations. The findings indicate that a participatory and communicative leadership style plays a significant role in boosting employee motivation. This is achieved through the expression of appreciation, the inclusion of employees in decision-making processes, and the practice of open and transparent communication. High levels of employee motivation positively impact store performance, particularly regarding the successful execution of operational tasks and the achievement of planned sales targets. However, the study also identified certain challenges such as miscommunication, time constraints, and interpersonal disagreements that can affect operational effectiveness. Consequently, adaptive and solution oriented leadership strategies are required. Overall, this study confirms the existence of a close relationship and significant mutual influence among leadership, employee motivation, and store performance.
Penguatan Literasi Digital UMKM Desa Simbatan Untuk Daya Saing Usaha Lokal Meila Ariska Eka Arindra; Putri Maulana Darmayanti; Ellif Zumrotun Nisa; Ida Dwi pudji Rahayu; Laily nurul Ain; Muhammad Abu Bakar; Muhammad Yusuf; Bima Arya Prayoga; Amanatul Khoiriyah; Nur Syahirah Binti Johan; Desy Artika Sari; Fitri Ferawati; Arya Yovie Putra Hardiansyah; Wahyu Dwi Kurniawan; Muhammad Azmi Musyaffa; Natasya Putri Angelika Passa; Idham Kholid; Fibia Sentauri Cahya
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 4 (2026): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i4.2477

Abstract

Digital transformation has become a strategic necessity for micro, small, and medium enterprises (MSMEs) to enhance competitiveness and expand market access, particularly in rural areas. This community service program aimed to improve the digital literacy of MSME owners in Simbatan Village through a seminar entitled “Digital Footprints on Local Ground: Growing Hope, Advancing Businesses.” The program employed a community education approach consisting of seminars, interactive discussions, and practical demonstrations of digital marketing strategies. The training emphasized social media utilization, business branding, promotional content creation, and the application of the marketing funnel concept. The results indicated an improvement in participants’ understanding of digital footprints as a sustainable business development strategy. This initiative provides an important foundation for strengthening the digital capacity of rural MSMEs and improving the competitiveness of local products.
Pengaruh Citra Merek dan Word of Mouth terhadap Minat Beli Produk Toko Jamu Ramah di Kabupaten Lamongan Mochammad Ghozi; Darianto Darianto; Amanatul Khoiriyah
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7395

Abstract

This study aims to analyze the effect of brand image and word of mouth on consumer purchase intention at Toko Jamu Ramah in Lamongan Regency using a quantitative approach through a survey method of customers who have made purchases. The sampling technique used accidental sampling with a total of 100 respondents, and data were collected through a questionnaire using a five-point Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS 4 software, which includes evaluation of the measurement model (outer model) through validity and reliability tests as well as evaluation of the structural model (inner model) to examine relationships between variables and hypothesis testing using bootstrapping. The results indicate that brand image has a positive and significant effect on purchase intention (β = 0.343, t = 2.970, p = 0.003), and word of mouth also has a positive and significant effect on consumer purchase intention (β = 0.372, t = 3.172, p = 0.002). Simultaneously, both variables are able to explain the variation in purchase intention at a moderate level (R² = 0.417), indicating that improving brand image and encouraging positive communication among consumers can increase purchase intention for products at Toko Jamu Ramah. Keywords: Brand Image, Word of mouth, Purchase Intention.
Co-Authors Anisa Nur Sholikah Arya Yovie Putra Hardiansyah Bima Arya Prayoga Dadang Wiratama Darianto Darianto Desy Artika Sari Eka Wahyu Ramadhani Ellif Zumrotun Nisa Fibia Sentauri Cahya Fitri Ferawati Ida Dwi pudji Rahayu Idham Kholid Laily nurul Ain Maitra Towifin Meila Ariska Eka Arindra Mochammad Ghozi Mohammad Bastian Dwiki Rahmat Muhammad Abu Bakar Muhammad Azmi Musyaffa Muhammad Sulton Muhammad Yusuf Natasya Putri Angelika Passa Nur Syahirah Binti Johan Putri Maulana Darmayanti Siti Musarofah Wahyu Dwi Kurniawan