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Putri Maulana Darmayanti
Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Penguatan Literasi Digital UMKM Desa Simbatan Untuk Daya Saing Usaha Lokal Meila Ariska Eka Arindra; Putri Maulana Darmayanti; Ellif Zumrotun Nisa; Ida Dwi pudji Rahayu; Laily nurul Ain; Muhammad Abu Bakar; Muhammad Yusuf; Bima Arya Prayoga; Amanatul Khoiriyah; Nur Syahirah Binti Johan; Desy Artika Sari; Fitri Ferawati; Arya Yovie Putra Hardiansyah; Wahyu Dwi Kurniawan; Muhammad Azmi Musyaffa; Natasya Putri Angelika Passa; Idham Kholid; Fibia Sentauri Cahya
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 4 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i4.2477

Abstract

Digital transformation has become a strategic necessity for micro, small, and medium enterprises (MSMEs) to enhance competitiveness and expand market access, particularly in rural areas. This community service program aimed to improve the digital literacy of MSME owners in Simbatan Village through a seminar entitled “Digital Footprints on Local Ground: Growing Hope, Advancing Businesses.” The program employed a community education approach consisting of seminars, interactive discussions, and practical demonstrations of digital marketing strategies. The training emphasized social media utilization, business branding, promotional content creation, and the application of the marketing funnel concept. The results indicated an improvement in participants’ understanding of digital footprints as a sustainable business development strategy. This initiative provides an important foundation for strengthening the digital capacity of rural MSMEs and improving the competitiveness of local products.
Co-Authors Amanatul Khoiriyah Arya Yovie Putra Hardiansyah Bima Arya Prayoga Desy Artika Sari Ellif Zumrotun Nisa Fibia Sentauri Cahya Fitri Ferawati Ida Dwi pudji Rahayu Idham Kholid Laily nurul Ain Meila Ariska Eka Arindra Muhammad Abu Bakar Muhammad Azmi Musyaffa Muhammad Yusuf Natasya Putri Angelika Passa Nur Syahirah Binti Johan Wahyu Dwi Kurniawan