<![CDATA[This study aims to evaluate the modal shift probability utility toward the fully subsidized Smart School Bus in the integrated educational zone of Ponorogo Regency. A discrete choice experiment using an orthogonal fractional factorial design was conducted, drawing primary data from 346 homogeneous student respondents across SMPN 1, SMPN 5, and SMPN 6 Ponorogo. The purified dataset was analyzed using a binary logit difference model incorporating operational attributes alongside latent socio-demographic covariates. The calibrated utility function indicates that out-of-vehicle wait time and in-vehicle travel time act as significant disutilities, whereas active cabin air conditioning serves as a dominant behavioral pull factor. Econometric extraction reveals an empirical travel Value of Time of Rp466.67 per minute, an operational waiting Value of Time of Rp600.00 per minute, and a Value of Comfort of Rp11.013.33 per trip. These findings prove that qualitative cabin upgrades effectively buffer wait time penalties and reduce the need for aggressive parking surcharges. This study delivers a data-driven policy framework to transition underage motorcycle riders toward sustainable transit systems.]]>
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