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All Journal Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan
Edy Kurniawan
Politeknik Transportasi Darat Indonesia-STTD

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Behavioral choice analysis of student transit transition towards subsidized school bus services in Ponorogo Regency M. Nur Fikri Indi Ariyanto; Dessy Angga Afrianti; Edy Kurniawan
Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Vol 11 No 2 (2026): SEPTEMBER
Publisher : Program Studi Teknik Sipil, Fakultas Teknik, Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/cvl.v11i2.1759

Abstract

This study aims to evaluate the modal shift probability utility toward the fully subsidized Smart School Bus in the integrated educational zone of Ponorogo Regency. A discrete choice experiment using an orthogonal fractional factorial design was conducted, drawing primary data from 346 homogeneous student respondents across SMPN 1, SMPN 5, and SMPN 6 Ponorogo. The purified dataset was analyzed using a binary logit difference model incorporating operational attributes alongside latent socio-demographic covariates. The calibrated utility function indicates that out-of-vehicle wait time  and in-vehicle travel time  act as significant disutilities, whereas active cabin air conditioning  serves as a dominant behavioral pull factor. Econometric extraction reveals an empirical travel Value of Time of Rp466.67 per minute, an operational waiting Value of Time of Rp600.00 per minute, and a Value of Comfort of Rp11.013.33 per trip. These findings prove that qualitative cabin upgrades effectively buffer wait time penalties and reduce the need for aggressive parking surcharges. This study delivers a data-driven policy framework to transition underage motorcycle riders toward sustainable transit systems.
Co-Authors Afrianti, Dessy Angga M. Nur Fikri Indi Ariyanto