This study aims to develop Canva-based ethno-STEM media on changes in the states of matter for Grade IV elementary students. This research is driven by the fact that lecture methods still dominate the learning process. Teachers struggle to deliver material effectively, efficiently, and in a way students can easily understand. This is due to the characteristics of the students, especially Grade IV elementary students, who are still at the stage of concrete cognitive development. On the other hand, the material taught at this grade level is quite complex for children their age. Presenting the material mainly through text, in large amounts with minimal use of illustrations or pictures, results in low student interest in learning. As a result, students tend to be less engaged and rely more on reading the full text or just listening to the teacher's explanation without active involvement.
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