<![CDATA[This study aims to analyze the influence of destination image, service quality, tourist attractions, and tourism facilities on tourists' intention to revisit Sabang City. The study is motivated by the phenomenon of low tourist loyalty regarding repeat visits. A quantitative approach utilizing a survey method was employed. Data were collected via questionnaires distributed to 100 respondents—comprising both domestic and international tourists—selected using the Slovin formula. Multiple linear regression analysis was conducted to determine the influence of each variable individually (partial effect) as well as their combined influence (simultaneous effect). The results indicate that destination image, service quality, tourist attractions, and tourism facilities each have a positive and significant partial effect on the intention to revisit. Simultaneously, these four independent variables also exert a significant influence and contribute strongly to tourists' decisions to revisit. The study recommends improvements to public facilities and service quality, alongside the sustainable management of tourist attractions, to strengthen Sabang City's competitiveness as a premier tourism destination.]]>
Copyrights © 2026
