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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh International Journal of Business Economics (IJBE) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Share: Jurnal Ekonomi dan Keuangan Islam Benefit : Journal of Bussiness, Economics, and Finance
Marlizar, Marlizar
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Market Orientation and Creativity in Affecting the Marketing Performance of Market Traders in Aceh Market Banda Aceh City Marlizar, Marlizar; Harahap, Taufik Hidayat; Alda, Mirjan Fajri; Marwiadi, Marwiadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 2 (2020): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i2.950

Abstract

This study aims to analyze the effect of market orientation and creativity on marketing performance in apparel traders in the Aceh Market in Banda Aceh City. The research sample of 96 respondents with accidental sampling sampling technique. Data collection techniques used were observation and questionnaires. The data analysis technique used multiple linear regression analysis and was treated with the help of SPSS software version 22.0. The results showed that partially market orientation and creativity variables influenced marketing performance. While the creativity variable has no effect. This means that the higher the market orientation will improve marketing performance. Simultaneously market orientation and creativity play a role in marketing performance improvement. To improve marketing performance in Aceh market traders, traders are required to be more creative in marketing their merchandise. The recommendations for further research are expected to be able to add variables such as innovation, competitive advantage, and marketing strategies.
Effect of Service Quality and Use of E-Service Technology on Customer Loyalty: A Case Study of Maxim in Aceh Marlizar, Marlizar; Agustina, Wulan; Bachtiar, Fandy; Mukhsinuddin, Mukhsinuddin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2717

Abstract

This study aims to analyze the effect of service quality and use of e-service technology on customer satisfaction and customer loyalty of Maxim online transportation in Aceh. The study used Purba formula to select 96 respondents of total Maxim customers. The sampling technique used two-stage sampling, which was to determine districts/cities purposively and the city of Banda Aceh was obtained because the maxim was only in this city in the Aceh province. Furthermore, random sampling was used to determined respondents in the city of Banda Aceh. Data were obtained through questionnaires and path analysis using IBM SPSS v22 software. Data were obtained through questionnaires and analyzed using path analysis with software SPSS v22. The results reveal that customer satisfaction significantly and positively influence customer loyalty. Further, there is a significant influence on the causal relationship of service quality and the use of e-service technology on loyalty through customer satisfaction. This indicates that to boost customer loyalty, it is important to pay attention to service quality that can improve customer satisfaction.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA CAFÉ TUJUH SEMEJA TAKENGON Maulidi, Syahrul; Marlizar, Marlizar; Fitri, Zarina
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 14, No 2 (2024): Edisi Juli - Desember 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v14i2.2094

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Penentuan sampel penelitian ini menggunakan rumus purba. Sampel yang digunakan dalam penelitian ini sebanyak 96 pelanggan pada  Café Tujuh Semeja Takengon dan bersedia menjadi responden. Metode analisis yang diterapkan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk secara parsial berpengaruh terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Harga secara parsial berpengaruh terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Kualitas produk dan harga secara simulatan berpengaruh terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Peningkatan kepuasan pelanggan ditentukann oleh kualitas produk dan harga. Semakin bagus kualitas produk dan semakin terjangkaunya harga maka semakin besar peluang bagi  Café Tujuh Semeja Takengon dalam meningkatkan kepuasan pelanggan.
Islamic Tourism Development Strategy: Integrating Local Wisdom and Digital Innovation Marlizar, Marlizar; Lastri, Surna; Erlinda, Erlinda
Share: Jurnal Ekonomi dan Keuangan Islam Vol. 14 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v14i1.26234

Abstract

With its rich cultural heritage and strong religious identity, Aceh Province, Indonesia, has a strategic opportunity for Islamic tourism development. Combining local wisdom and digitalization can create distinctive experiences, boosting visitor numbers and improving community income and welfare. However, significant challenges persist, including limited attraction diversification, inadequate human resources, minimal digital promotion, and insufficient government support and stakeholder coordination. This study aims to formulate a strategic framework for the development of Islamic tourism destinations in Banda Aceh City by integrating local wisdom and digital technologies to enhance community income. Employing a qualitative approach, the study conducted in-depth interviews with nine key informants, including government officials, tourism practitioners, and business actors. The data were analyzed using NVivo 15 software. The results reveal that tourism in Banda Aceh suffers from a lack of innovation, low human resource competence, and the absence of regulatory instruments such as the Regional Tourism Development Master Plan (RIPPARDA) and halal certification. The proposed strategies include collaborative RIPPARDA development, targeted human resource capacity-building, digital marketing, local wisdom-based festival creation, and enhanced policy and stakeholder support. These findings underscore the need for integrated, cross-sector efforts to optimize the potential of halal tourism in supporting inclusive local economic development.========================================================================================================ABSTRAK – Strategi Pengembangan Pariwisata Syariah: Integrasi Kearifan Lokal dan Inovasi Digital. Dengan kekayaan warisan budaya dan identitas keagamaannya yang kuat, Aceh memiliki peluang besar untuk pengembangan pariwisata syariah. Penggabungkan kearifan lokal dengan digitalisasi dapat menciptakan pengalaman unik wisatawan, meningkatkan jumlah pengunjung, serta memperbaiki pendapatan dan kesejahteraan masyarakat. Namun dalam implementasinya terdapat sejumlah tantangan seperti kurangnya diversifikasi daya tarik wisata, rendahnya kapasitas sumber daya manusia, minimnya promosi digital, serta kurangnya dukungan pemerintah dan sinergi antar pemangku kepentingan. Penelitian ini bertujuan untuk merumuskan strategi pengembangan destinasi pariwisata Islam berbasis kearifan lokal dan teknologi digital untuk meningkatkan pendapatan masyarakat di Kota Banda Aceh. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan wawancara mendalam terhadap sembilan informan kunci yang terdiri dari praktisi, pejabat pemerintah, dan pelaku usaha pariwisata yang kemudian dianalisis dengan software NVivo 15. Hasil penelitian menunjukkan bahwa pariwisata di Banda Aceh masih cenderung monoton, sumber daya manusia belum kompeten, serta belum adanya regulasi spesifik seperti Rencana Induk Pengembangan Pariwisata Daerah (RIPPARDA) dan sertifikasi halal. Strategi yang disarankan meliputi penyusunan RIPPARDA secara kolaboratif, penguatan kapasitas sumber daya manusia, promosi digital, pengembangan festival berbasis kearifan lokal, serta dukungan kebijakan dan kerja sama antar pemangku kepentingan. Temuan ini menekankan pentingnya upaya lintas sektor yang terintegrasi untuk mengoptimalkan potensi pariwisata halal dalam mendorong pembangunan ekonomi lokal yang inklusif. 
Daya Tarik Influencer, Ulasan Online, dan Pemasaran Digital dalam Mendorong Keputusan Pembelian di Shopee: Perspektif Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah AcehThis study uses quantitative analysis methods to examine and analyze the influenc Ilyas, Muhammad Hadi; Erlinda, Erlinda; Marlizar, Marlizar
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 1 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i1.1439

Abstract

This study uses quantitative analysis methods to examine and analyze the influence of digital marketing, brand influencers, and online customer reviews on purchasing decisions in e-commerce shopee (case study on students of the Faculty of Economics, University of Muhammadiyah Aceh). The population in this study were all students of the Faculty of Economics, the University of Muhammadiyah Aceh who use e-commerce shopee. The research sample was set at 96 customers. The sample size was determined based on the Rao Purba formula. Sampling was carried out using a purposive sampling technique. The primary data was collected by distributing questionnaires. The analysis technique used multiple linear regression. The results showed that online customer reviews and digital marketing had a positive and significant effect on purchasing decisions in e-commerce shopee. Brand influencers did not have a significant effect on purchasing decisions in e-commerce shopee. Furthermore, all variables simultaneously affect purchasing decisions in e-commerce shopee (case study on students of the Faculty of Economics, University of Muhammadiyah Aceh).
Financial and Digital Literacy as Catalysts for MSMEs’ Business Sustainability: The Roles of Product Innovation and Creativity Lastri, Surna; Marlizar, Marlizar; Erlinda, Erlinda; Syamsidar, Syamsidar
International Journal of Business Economics (IJBE) Vol 7, No 1 (2025): SEPT 2025 - MARCH 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i1.24486

Abstract

Purpose – This study aims to analyze the influence of financial literacy and digital literacy on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) by positioning product creativity and product innovation as mediating mechanisms that explain the process of transforming knowledge-based literacy into business sustainability.Methodology – The research used a quantitative approach with a causal design. Data were collected through a structured questionnaire from 95 rattan handicraft MSME actors in Aceh Besar Regency, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS) to test the direct and indirect relationships between variables.Findings – The results showed that financial literacy and digital literacy had a positive and significant effect on product creativity and product innovation. Product innovation was found to have a positive and significant effect on business sustainability and to mediate the relationships between financial literacy and business sustainability and between digital literacy and business sustainability. In contrast, product creativity had no significant effect on business sustainability and did not function as a mediator. These findings indicate that financial and digital literacy do not automatically lead to business sustainability without an implementation process that involves product innovation.Originality/Novelty – This research contributes to literature by empirically distinguishing the role of creativity as the ideation stage and innovation as the implementation stage. It shows that product innovation is a key mechanism that transforms financial literacy and digital literacy into business sustainability in traditional industry-based MSMEs.Implications – The findings emphasize the importance of integrating financial literacy and digital literacy programs with efforts to strengthen product innovation capacity. From a practical perspective, the results offer a basis for developing innovation-oriented strategies and policies for MSMEs aimed at fostering long-term business sustainability.
Pengaruh Cita Rasa dan Promosi Melalui Media Sosial Terhadap Keputusan Pembelian Kopi Suhailan, Suhailan; Marlizar, Marlizar; Fuad, Ammar
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9246

Abstract

This study aims to examine the effect of taste and social media promotion on purchasing decisions among consumers of Matrana Coffee in Banda Aceh City. A quantitative approach was employed, with data collected through questionnaires and documentation. The sample consisted of 96 Matrana Coffee consumers, determined using the Purba formula and selected through probability sampling techniques. Data were analyzed using multiple linear regression analysis with t-test and F-test procedures. The findings reveal that taste has a positive and significant effect on purchasing decisions, as indicated by a t value of 2.533, which exceeds the t table value of 1.986. This finding suggests that product taste quality is able to shape positive consumer perceptions, thereby encouraging purchasing decisions. Social media promotion also shows a positive and significant effect on purchasing decisions, with a t value of 15.507 and a significance level of 0.000, indicating that the intensity of promotional activities through social media can increase consumer interest in the product. Simultaneously, taste and social media promotion significantly influence purchasing decisions, as evidenced by an F value of 165.918 and a significance level of 0.000 (<0.05). These results highlight important practical implications for coffee business owners in formulating marketing strategies that emphasize product quality and optimize the use of social media as a promotional tool to enhance consumers’ purchasing decisions.
Co-Authors Alda, Mirjan Fajri Bachtiar, Fandy Erlinda Erlinda Fitri, Zarina Fuad, Ammar Harahap, Taufik Hidayat Ilyas, Muhammad Hadi Marwiadi, Marwiadi Maulidi, Syahrul Mukhsinuddin, Mukhsinuddin Suhailan, Suhailan Surna Lastri syamsidar syamsidar Wulan Agustina