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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Sains dan Ilmu Terapan Ekonomia ABDIMU: Jurnal Pengabdian Muhammadiyah Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Thasrif Murhadi
Universitas Muhammadiyah Aceh
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KEPUTUSAN BELI KUTARAJA FRIED CHICKEN BANDA ACEH : FAKTOR KERAGAMAN PRODUK DAN CITRA RASA Aida Fitri; Thasrif Murhadi
Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 13, No 1 (2023): VOl 13, No 1 (2023): Edisi Januari - Juni 2023
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v13i1.1820

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh keragaman produk dan citra rasa terhadap Keputusan Beli. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen Kutaraja Fried Chiken Banda yang berjumlah  99 konsumen. Pengambilan sampel menggunakan metode Purpose Sampling. Teknik analisis data yang digunakan adalah teknik analisis berganda. Hasil penelitian berdasarkan uji simultan (Uji F) menunjukkan bahwa keragaman produk dan citra rasa berpengaruh terhadap Keputusan Beli. Hasil penelitian secara parsial (Uji t) menunjukkan bahwa keragaman produk berpengaruh signifikan terhadap keputusan beli, citra rasa berpengaruh signifikan terhadap keputusan beli. Implikasi dalam penelitian ini adalah keragaman produk mampu menarik keputusan beli dan citra rasa mampu meningkatkan keputusan beli.
CAPITAL MARKET INTRODUCTION SOCIALIZATION AND INCREASING PUBLIK TRUST Thasrif Murhadi; Aida Fitri; Budi Safatul Anam; Aiyup Saputra
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 3, No 1 (2023)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v3i1.1980

Abstract

Tujuan pengabdian masyarakat ini adalah untuk untuk menambah wawasan mengenai investasi dan trading saham, serta hal-hal yang perlu dipertimbangkan investor sebelum berinvestasi. Pada tingkat Masyarakat Di  Banda Aceh.  Output yang didapat dari  kegiatan pengabdian masyarakat ini diantaranya adalah (1) para peserta, memberikan edukasi dan sosialisasi tentang investasi di Pasar Modal Indonesia (2) Dari hasil sosialisasi, peserta memahami mengenai isi materi dan di akhir sesi diberikan waktu tanya jawab, didapatkan beberapa pertanyaan dari peserta dan masyarakat diantaranya : (a) Bagaimanakah cara memilih saham yang baik (b) Bagaimana membedakan  saham  dan  reksadana  (c)  bagaimana mengurangi  resiko  dalam melakukan pembelian saham
Pengaruh Pemasaran Media Sosial, Citra Merek dan Kepercayaan Terhadap Pembelian Ulang Pada Marketplace Shopee di Kota Banda Aceh Sesvi Fera; Thasrif Murhadi; Suryani Murad
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3709

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial, citra merek dan kepercayaan terhadap pembelian ulang pada marketplace shopee di kota Banda Aceh.  Metode penelitian yang digunakan dalam penelitian ini yaitu metode kuantitatif dengan pendekatan asosiatif. Populasi penelitian ini adalah pengguna Shopee yang telah melakukan pembelian ulang dengan jumlah yang tidak diketahui secara pasti. Sampel penelitian berjumlah 96 responden yang ditentukan menggunakan teknik purposive sampling. Data yang digunakan merupakan data primer yang diperoleh melalui penyebaran kuesioner daring dengan skala Likert. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS, disertai uji validitas, reliabilitas, asumsi klasik, serta uji t dan uji F untuk pengujian hipotesis. Hasil penelitian menunjukkan bahwa secara parsial pemasaran media sosial berpengaruh signifikan terhadap pembelian ulang pengguna Shopee di Kota Banda Aceh dengan nilai t = 2,263 dan signifikansi 0,026, sedangkan citra merek menunjukkan pengaruh yang lebih kuat dengan nilai t = 4,648 dan signifikansi 0,000. Sebaliknya, variabel kepercayaan tidak berpengaruh signifikan terhadap pembelian ulang, ditunjukkan oleh nilai t = 0,419 dan signifikansi 0,676. Namun, hasil uji simultan (uji F) menghasilkan nilai F = 74,619 dengan signifikansi 0,000, yang menunjukkan bahwa pemasaran media sosial, citra merek, dan kepercayaan secara bersama-sama berpengaruh signifikan terhadap pembelian ulang. Temuan ini mengindikasikan bahwa pembelian ulang pengguna Shopee di Kota Banda Aceh lebih dipengaruhi oleh strategi pemasaran media sosial dan kekuatan citra merek dibandingkan faktor kepercayaan secara individual.
Pengaruh Teman Sebaya, Viral Marketing dan Costumer Online Riview Terhadap Keputusan Pembelian Produk Somethinc di Shopee Pada Mahasiswa Universitas Muhammadiyah Aceh Nadia; Thasrif Murhadi; Suryani Murad
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3712

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh teman sebaya, viral marketing, dan Costumer Online Riview terhadap keputusan pembelian produk Somethinc secara online di Shopee pada mahasiswa Universitas Muhammadiyah Aceh, Penelitian ini menggunakan metode kuantitatif dengan pendekatan kausalitas, populasi penelitian adalah mahasiswa Universitas Muhammadiyah Aceh yang pernah membeli produk Somethinc secara online, dengan sampel sebanyak 96 responden yang ditentukan melalui teknik snowball sampling. Pengumpulan data dikumpulkan dengan kuesioner tertutup dan dianalisis dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial teman sebaya tidak berpengaruh signifikan terhadap keputusan pembelian produk Somethinc secara daring di Shopee (t = 1,959; Sig. = 0,053). Sebaliknya, viral marketing (t = 6,718; Sig. = 0,000) dan customer online review (t = 4,595; Sig. = 0,000) berpengaruh signifikan terhadap keputusan pembelian. Hasil uji simultan menunjukkan nilai F = 782,392 dengan signifikansi 0,000, yang mengindikasikan bahwa teman sebaya, viral marketing, dan customer online review secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian produk Somethinc secara online di Shopee oleh mahasiswa Universitas Muhammadiyah Aceh. Berdasarkan hasil penelitian tersebut, temuan ini menegaskan bahwa dalam konteks e-commerce, viral marketing dan ulasan pelanggan online memiliki peran yang lebih dominan dibandingkan pengaruh teman sebaya dalam membentuk keputusan pembelian.
ADOPTION OF ERP ( ENTERPRISE RESOURCE PLANNING ), CLOUD COMPUTING, AND BLOCKCHAIN PROMOTES TRANSPARENCY AND EFFICIENCY OF FINANCIAL GOVERNANCE IN STATE-OWNED ENTERPRISES IN INDONESIA Muammar Khaddafi; Hilmi; Rico Nur Ilham; Frengki Putra Ramansyah; Thasrif Murhadi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21212798

Abstract

This study aims to analyze the influence of Enterprise Resource Planning (ERP) Adoption, Cloud Computing Adoption, and Blockchain Adoption on Financial Governance Efficiency through Financial Governance Transparency in State-Owned Enterprises (SOEs) in Indonesia. The development of digital transformation encourages SOEs to improve the quality of financial governance through the utilization of information technology that is able to create transparency, accountability, and efficiency in the management of financial resources. This study uses a quantitative approach with a survey method. Data were obtained by distributing questionnaires to SOE employees involved in finance, accounting, internal audit, and information technology. Data analysis was carried out using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the help of the SmartPLS application. The results of the study indicate that Cloud Computing Adoption and Blockchain Adoption have a positive and significant effect on Financial Governance Transparency and Financial Governance Efficiency. Meanwhile, ERP Adoption has a positive and significant effect on Financial Governance Efficiency, but does not have a significant effect on Financial Governance Transparency. Furthermore, Financial Governance Transparency does not significantly influence Financial Governance Efficiency. The results of the mediation test indicate that Financial Governance Transparency is able to mediate the influence of Cloud Computing Adoption and Blockchain Adoption on Financial Governance Efficiency, but is unable to mediate the influence of ERP Adoption on Financial Governance Efficiency. The findings of this study indicate that the use of digital technology, particularly cloud computing and blockchain, plays a significant role in increasing the transparency and efficiency of financial governance in SOEs in Indonesia.
Pengaruh Live Streaming, Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Produk Screamous Di Banda Aceh Muhammad Ryan Ramadhan; Thasrif Murhadi; Nadiya
Ekonomia Vol. 15 No. 2 (2025): September
Publisher : Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, content marketing, dan online customer review terhadap keputusan pembelian produk Screamous di Banda Aceh. Populasi dalam penelitian ini adalah seluruh pembeli screamous. Sampel yang ditetapkan sebanyak 96 pelanggan. Ukuran sampel ditentukan  berdasarkan rumus Rao Purba. Penarikan sampel dilakukan dengan teknik purposive sampling. Data yang digunakan adalah data primer yang dikumpulkan dengan pembagian kuesioner. Instrumen kuesioner di uji validitas (Rhitung 0,383–0,831 > Rtabel 0,2006) dan uji reliabilitas (Cronbach’s Alpha 0,663–0,797 > 0,60) sehingga indikator dinyatakan valid dan reliabel. Teknik analisis data menggunakan regresi linier berganda yang menghasilkan Y = 2,268 + 0,323X1 +0,298X2 - 0,104X3 + e. Hasil uji T menunjukkan bahwa live streaming (t = 2.570; β = 0,323; sig. 0,012) dan content marketing (t = 2,603; β = 0,298; sig. 0,011) berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan online customer review (t = –1,464; β = –0,104; sig. 0,147) tidak berpengaruh signifikan. Secara simultan, uji F memperoleh Fhitung 7.478 >Ftabel 2,70 dengan sig. 0,001. Nilai Adjusted R Square adalah 0,170 menunjukan semua variabel tersebut 0,17% dapat diartikan perubahan pada keputusan pembelian ditentukan oleh live streaming, content marketing dan online costomer review, sedangkan sisanya 83,0% ditentukan oleh variabel lain diluar model penelitian. Temuan ini menunjukkan bahwa strategi live streaming dan content marketing perlu dioptimalkan dalam aktivitas pemasaran, sementara online customer review tetap perlu diperhatikan guna memperkuat kepercayaan konsumen.
The Influence of Employee Welfare and Organizational Culture on Employee Loyalty: The Mediating Role of Employee Performance at Bank Aceh Syariah, Banda Aceh Annur Jannah Reyza; Thasrif Murhadi; Febyolla Presilawati
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7240

Abstract

This study aims to describe the state of employee well-being, organisational culture, performance and loyalty at Bank Aceh Syariah, as well as to analyse the influence of well-being and organisational culture on employee loyalty, both directly and indirectly via performance as a mediating variable. This study employs a quantitative approach using a survey method. The study population consists of 283 employees of Bank Aceh Syariah, and the entire population was sampled using a census technique. Data were collected through the distribution of a questionnaire designed based on the research variables’ indicators. Data analysis was conducted using Structural Equation Modelling (SEM) with the AMOS programme. The results of the study at Bank Aceh Syariah indicate that all variables fall into the good/high category, with a mean value of 3.78 for well-being, 3.61 for organisational culture, 3.91 for performance, and 3.65 for employee loyalty. Partially, well-being has a positive and significant effect on loyalty (p = 0.005) and on performance (p = 0.008). Organisational culture also has a positive and significant effect on loyalty (p = 0.003) and performance (p = 0.012). Performance has a positive and significant effect on employee loyalty (p = 0.000). In the mediation test, the direct effect of well-being on loyalty was -0.592, whilst the indirect effect via performance was 0.573 (0.503 × 1.141), indicating competitive mediation. Similarly, the direct effect of organisational culture on loyalty was -0.152, whilst the indirect effect via performance was 0.234 (0.206 × 1.141), which also indicates competitive mediation. The implications of this study confirm that improving welfare, strengthening organisational culture, and optimising performance management are key strategies for Bank Aceh Syariah to enhance employee loyalty in a sustainable manner.
LIQUIDITY RATIO ANALYSIS IN MEASURING FINANCIAL PERFORMANCE BEFORE AND AFTER THE PANDEMIC COVID-19 AT PT. SELAMAT SEMPURNA TBK Rico Nur Ilham; Thasrif Murhadi; Reza Juanda; Fuadi; Muttaqien
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 3 No. 1 (2024): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v3i1.177

Abstract

To find out how the company's financial performance was before and during the Covid-19 pandemic, it is necessary to analyze financial reports, one of the analytical techniques is the financial ratio analysis technique. Financial ratio analysis generally consists of liquidity ratios, activity ratios, solvency ratios and profitability ratios. In this analysis, the ratio used is the liquidity ratio using the current ratio and quick ratio.This research uses secondary data where financial report data is taken from the Indonesia Stock Exchange (BEI) at www.idx.co.id The data is in the form of financial reports which are the object of this research, which consist of balance sheets and profit and loss reports for the 2018 - 2021 period. The data source used was obtained directly, namely by using financial report documents of Retail Trade Subsector companies listed on the Indonesian Stock Exchange.It can be seen that in 2018 the current ratio value of PT Selamat Selamat Tbk was found to be 394.32% and increased by 69.33% in 2019. In 2020, while the Covid-19 pandemic was taking place, it actually experienced an increase of 11.41% from in 2019. And in 2021 it experienced a decrease of 158.53% from 2020.It can be seen that in 2018 the quick ratio value was found to be 233.02% and increased by 60.72% in 2019. In 2020, while the Covid-19 pandemic was taking place, it actually experienced an increase of 101.45% from in 2019. And in 2021 it experienced a decrease of 141.98% from 2020.
Pengaruh Suasana Toko, Promosi dari Mulut ke Mulut dan Kualitas Pelayanan terhadap Keputusan Menggunakan Jasa pada Suasana Barbershop Ketapang Aceh Besar Dimas Sanur; Thasrif Murhadi; Mahyuddin Mahyuddin
Jurnal Sains dan Ilmu Terapan Vol. 8 No. 2 (2025): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v8i2.1236

Abstract

The purpose of this study was to determine the influence of Store ATMOSPHERE, Word-of-Mouth Promotion, and Service Quality on the Decision to Use Services at AMAZON Barbershop in Ketapang, Aceh Besar, both simultaneously and partially. The population in this study was unknown, and the sample size was 96 respondents. Data were collected through questionnaires and documentation studies. Hypothesis testing using multiple linear regression analysis, F-test (simultaneous) and t-test (partial) was intended to determine the effect of the independent variables on the dependent variable at a 95% confidence level. The results showed that, through partial tests, the variables Store Atmosphere, Word-of-Mouth Promotion, and Service Quality influenced the decision to use services at Suasana Barbershop Ketapang, Aceh Besar. A simultaneous test also examined the variables Store Atmosphere, Word-of-Mouth Promotion, and Service Quality.
Co-Authors Aida Fitri Aiyup Saputra Anam, Budi Safatul Annur Jannah Reyza Dimas Sanur Febyolla Presilawati Frengki Putra Ramansyah Fuadi Fuadi Hilmi Hilmi Mahyuddin Mahyuddin Muammar Khaddafi Muhammad Ryan Ramadhan Muttaqien Nadia Nadiya Reza Juanda Rico Nur Ilham Sesvi Fera Suryani Murad