<![CDATA[This research is motivated by the fluctuation of sales of PT. YHI Indonesia for the period 2017–2025 which is suspected to be influenced by the government's import restriction policy and the strategy of adding product types implemented by the company in facing market uncertainty. It is the purpose of this research to examine the relationship between import policy (X1) and the strategy of adding product types (X2) in relation to the risk of decreasing sales (Y) using the theories of import policy and product diversification strategy. Forty people working at PT. YHI Indonesia were surveyed for this research, which used a causal associative quantitative methodology and a saturated sampling technique. Validity, reliability, classical assumptions, t-test, F-test, and coefficient of determination were all part of the multiple linear regression analysis performed in SPSS 26 utilizing data acquired via questionnaires. While the Strategy of Adding Product Types somewhat affects the Risk of Declining Sales, Import Policy has a favorable and substantial influence, according to the research. At the same time, with a combined 16.4% contribution, both factors significantly impact the Risk of Declining Sales. It follows that import policy is a major consideration for businesses, and that adding products to the lineup won't guarantee a steady stream of revenue unless other variables are also in play. Companies are advised to anticipate import policies and tailor their products to market needs. ]]>
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