Analisis Permasalahan Strategi Fungsional Dalam Mendukung Pencapaian Tujuan Bisnis Di Perusahaan Pt Surya Graha Pertiwi

Apriyansyah . (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Hera Rahmawati (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Rizki Sanjaya (Sistem Informasi, Sains dan Teknologi, Universitas Flores)
Ria Aulia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

Journal of Business Economics and Management
Vol. 3 No. 2 (2026): Oktober-Desember

Functional strategy plays an important role in achieving business objectives through operational management, marketing, customer service, and resource utilization. This study aims to analyze challenges in implementing functional strategies to support business objectives at PT Surya Graha Pertiwi. The discussion focuses on interdepartmental coordination, internal communication, operational efficiency, and performance evaluation. This study adopts a descriptive approach based on a literature review of functional strategies and organizational strategy implementation. The findings suggest that effective coordination, clear assignment of responsibilities, optimal resource allocation, and regular evaluation are important factors in supporting functional strategy implementation. These measures are expected to improve operational performance, service quality, and customer satisfaction. Further field research is needed to identify the company's actual challenges and assess the effectiveness of its strategies.