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p-Index From 2021 - 2026
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All Journal Journal of Business Economics and Management
Hera Rahmawati
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang
Economics, Econometrics & Finance

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Analisis Permasalahan Strategi Fungsional Dalam Mendukung Pencapaian Tujuan Bisnis Di Perusahaan Pt Surya Graha Pertiwi Apriyansyah .; Hera Rahmawati; Rizki Sanjaya; Ria Aulia
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 2 (2026): Oktober-Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v3i2.1943

Abstract

Functional strategy plays an important role in achieving business objectives through operational management, marketing, customer service, and resource utilization. This study aims to analyze challenges in implementing functional strategies to support business objectives at PT Surya Graha Pertiwi. The discussion focuses on interdepartmental coordination, internal communication, operational efficiency, and performance evaluation. This study adopts a descriptive approach based on a literature review of functional strategies and organizational strategy implementation. The findings suggest that effective coordination, clear assignment of responsibilities, optimal resource allocation, and regular evaluation are important factors in supporting functional strategy implementation. These measures are expected to improve operational performance, service quality, and customer satisfaction. Further field research is needed to identify the company's actual challenges and assess the effectiveness of its strategies.  
Co-Authors Apriyansyah . Ria Aulia Rizki Sanjaya