Journal of Business, Social and Technology
Vol. 7 No. 4 (2026): Journal of Business, Social and Technology

The Application of AI-Based Technology and Psychological Contract in Improving Employee Performance in the Hotel Industry

Egabetha Amirah Yudhaputri (Universitas Trisakti)
Sarfilianty Anggiani (Universitas Trisakti)
Salsabila Irawan (Universitas Trisakti)



Article Info

Publish Date
17 Sep 2026

Abstract

Background: Digital transformation has accelerated the adoption of Artificial Intelligence (AI) in the hospitality industry; however, research integrating AI with Psychological Contract (PC) and Innovative Work Behavior (IWB) to explain Employee Performance (EP) remains limited, particularly in Indonesia. Objective: This study examines the relationships among AI, PC, IWB, and EP and assesses the mediating role of IWB among employees of four-star hotels in Yogyakarta. Methods: A quantitative cross-sectional survey was conducted involving 90 respondents selected through purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results: All seven hypotheses were supported. AI was positively associated with EP (β = 0.345; p < 0.001) and IWB (β = 0.397; p < 0.001), while PC was positively associated with EP (β = 0.416; p < 0.001) and exhibited the strongest association with IWB (β = 0.526; p < 0.001). IWB was positively associated with EP (β = 0.352; p < 0.001) and partially mediated both the AI–EP (β = 0.140; p < 0.001) and PC–EP (β = 0.185; p < 0.001) relationships. The model explained 68.2% of the variance in EP and 44.7% of the variance in IWB. Conclusion: The findings extend hospitality research by integrating technological and psychological perspectives within a single model and indicate that AI utilization and PC fulfillment are associated with employee performance both directly and through innovative work behavior.

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Journal Info

Abbrev

jbt

Publisher

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

This journal publishes research articles covering all aspects of information technology, information systems, agricultural technology, computer social and political sciences, and economics that belong to the business, social, and technological ...