Consumer goods manufacturers must adapt production rhythm to demand that shifts daily between normal, high-season, and promotional-surge patterns while operating mixed-model lines with frequent changeovers. This study examines 88 sequential production days of demand and takt-time records, 60 changeover events across three product variants, and 12 months of synchronization key-performance indicators from a fast-moving consumer-goods plant. The objective is to describe the operational profile of a demand-driven takt-time synchronization practice relative to a conventional push approach. Mean daily demand ranges from 2,675 to 4,091 units, producing calculated takt times between 6.13 and 10.30 seconds. Of 60 recorded changeover events against a 15-minute SMED target, only five meet the target. In the demand-driven period, mean schedule adherence rises from 79.5% to 96.5%, overtime drops from 26.1 to 7.0 hours per month, and output variance decreases from 16.9% to 3.3% compared with the conventional-push period. Because the two periods cover different calendar months without a controlled experiment, the results are reported as descriptive associations rather than causal effects. The contribution is a transparent reporting structure that links demand variability, takt-time response, changeover constraint, and synchronization indicators for production-planning review
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