<![CDATA[The development of digital technology has transformed business practices to become increasingly modern. This shift inevitably affects MSME (Micro, Small, and Medium Enterprises) actors who must be able to adapt in this digital era. This study aims to analyze the influence of digital entrepreneurship and digital skills on sustainable performance, with digital transformation as a moderating variable. The research adopts a quantitative approach with an explanatory research design. The sample consists of 100 MSME respondents in Salatiga, selected using purposive sampling. The results show that digital entrepreneurship has a positive and significant effect on sustainable performance. Likewise, digital skills have a positive and significant effect on sustainable performance. However, digital transformation does not moderate the relationship between digital entrepreneurship and sustainable performance, nor does it moderate the relationship between digital skills and sustainable performance. The implication of this study is that digital entrepreneurship and digital skills are the main factors driving sustainable performance.]]>
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