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MEJ
Published by Universitas Muria Kudus
ISSN : -     EISSN : 31642497     DOI : -
Core Subject :
The Management and Entrepreneurship Journal is published biannually, in March and September. Every manuscript submitted to this journal undergoes a selection process and peer review to ensure the quality and scientific integrity of the publication. Through its scheduled and continuous publication, this journal aims to become a credible scientific medium and make a significant contribution to the development of management and entrepreneurship scholarship. MEJ areas of interest include but are not restricted to: 1. Strategic Management 2. Human Resource Management 3. Financial Management 4. Marketing Management 5. Operations and Supply Chain Management 6. Entrepreneurship and MSME Development 7. Business Innovation and Business Models 8. Digital Entrepreneurship and E-commerce 9. Social Entrepreneurship 10. Culture- and Local Wisdom-Based Entrepreneurship 11. Digital Entrepreneurship in Tourism and Hospitality 12. Interdisciplinary and Methodological Studies in Related Fields
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Articles 6 Documents
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Meningkatkan Produktivitas Karyawan: Peran Lingkungan Kerja, Disiplin dan Komitmen Organisasi: Studi Pada PDAM Unit Kota Rembang, Jawa Tengah - Indonesia Kurniawati Amalia; Faridhatun Faidah; Keke Tamara Fahira
Management and Entrepreneurship Journal (MEJ) Vol. 1 No. 1 (2026): Maret
Publisher : Universitas Muria Kudus

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Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja internal, kedisiplinan, produktivitas karyawan, dan komitmen organisasi pada Perusahaan Daerah Air Minum (PDAM) Kabupaten Rembang. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui penyebaran kuesioner. Sampel penelitian terdiri dari 96 responden yang ditentukan menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah metode Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa secara parsial: (1) lingkungan kerja internal berpengaruh positif dan signifikan terhadap komitmen organisasi, (2) kedisiplinan berpengaruh positif dan signifikan terhadap komitmen organisasi, (3) komitmen organisasi berpengaruh positif dan signifikan terhadap produktivitas karyawan, (4) lingkungan kerja internal berpengaruh positif dan signifikan terhadap produktivitas karyawan, dan (5) kedisiplinan berpengaruh positif dan signifikan terhadap produktivitas karyawan. Hasil penelitian juga menunjukkan bahwa komitmen organisasi mampu memediasi hubungan antara lingkungan kerja internal dan kedisiplinan terhadap produktivitas karyawan. Secara simultan, lingkungan kerja internal dan kedisiplinan berpengaruh positif dan signifikan terhadap produktivitas karyawan melalui komitmen organisasi sebagai variabel intervening.
Meningkatkan Loyalitas Pelanggan Melalui Sosial Media Dengan Kepercayaan Merek Dan Citra Merek Sebagai Variabel Intervening Pada Produk MS Glow Zalma Putri Setiawan; Gilang Puspita Rini
Management and Entrepreneurship Journal (MEJ) Vol. 1 No. 1 (2026): Maret
Publisher : Universitas Muria Kudus

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Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap loyalitas pelanggan dengan kepercayaan merek dan citra merek sebagai variabel intervening pada produk MS Glow di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 144 responden pengguna MS Glow. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan bantuan software AMOS. Hasil penelitian menunjukkan bahwa media sosial tidak berpengaruh positif dan signifikan terhadap kepercayaan merek, namun pengaruh media sosial terhadap citra merek berpengaruh positif dan signifikan. Kepercayaan merek juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan citra merek tidak berpengaruh langsung terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa media sosial perlu dimanfaatkan tidak hanya sebagai alat promosi, tetapi juga sebagai sarana membangun kepercayaan dan citra merek yang kuat untuk meningkatkan loyalitas pelanggan.
Tinjauan Literatur: Model Literasi Keuangan UMKM dan Rumah Tangga Pesisir Berbasis Ekonomi Biru di Ohoi Tetoat Maluku Tenggara Ansye Tuhumury
Management and Entrepreneurship Journal (MEJ) Vol. 1 No. 1 (2026): Maret
Publisher : Universitas Muria Kudus

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This study aims to develop a model to strengthen financial literacy among coastal households and UMKM, grounded in the blue economy of Ohoi Tetoat, Southeast Maluku Regency. Referring to the situation in Ohoi Tetoat, which has abundant coastal and marine resources and unique local cultural wealth, but has not been optimally managed due to the community's low financial literacy and income instability. This study employs a systematic literature review following PRISMA guidelines, based on an analysis of 15 selected articles published in the past 10 years. The results of the study show that financial literacy plays an important role in improving financial management, access to financing, and business risk management. However, previous studies still treat financial literacy and the blue economy as separate. This study offers an integrative community-based model that combines financial literacy and blue economy principles to strengthen coastal economic resilience. This model is expected to serve as the basis for policies that empower coastal communities sustainably
Peran Strategis SDM Dalam Transformasi Pertanian dan Pemberdayaan Komunitas Petani Rangga Adi Wijaya
Management and Entrepreneurship Journal (MEJ) Vol. 1 No. 1 (2026): Maret
Publisher : Universitas Muria Kudus

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The uncertainty of seasonal cycles, increasing frequency of extreme weather events, and production fluctuations are no longer merely ecological issues; they have become new arenas that affect the social structure and economic practices of farming communities. The circular economy program strategy for adaptive agricultural transformation creates space for a social transformation process involving human capacity building, changes in perspectives, and shifts in the structure of economic practices. In this context, HR (Human Resources) play a key role in promoting more resilient and sustainable farming practices. This research was conducted in a farming community assisted by the Trukajaya Christian Foundation in Bansari sub-district, Temanggung Regency. The study employed a descriptive qualitative method, with three main informants: the head of the Bansari farming group, GKJ Sindoro Church Council, and staff from Trukajaya Christian Foundation. Farmers concerns regarding climate change adaptation tend to prioritize technical management through the development of adaptive varieties, irrigation improvements, or increased production capacity. Due to a lack of knowledge among farmers, the transition to a circular and sustainable economy concept is limited. Therefore, promoting a circular economy in this farming community is part of an adaptive farming strategy to build farmer resilience in the face of climate change.
Analisis SWOT MIKAS (Mie Daun Kemangi Sehat): Inovasi Produk Kuliner Fungsional Irsyadun Niam; Andini Dyas Saputri; Mayla Dhea Kartika; Nabil Bima Aditya; Dessi Novita Sari; DWI RATNAWATI
Management and Entrepreneurship Journal (MEJ) Vol. 1 No. 1 (2026): Maret
Publisher : Universitas Muria Kudus

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ABSTRACT The development of healthy food products has become an important trend in the culinary industry as public awareness of healthy lifestyles continues to increase. This study aims to develop and analyze the potential of MIKAS (Mie Daun Kemangi Sehat) as an innovative functional culinary product as well as a creative business opportunity. The research uses a descriptive approach through product development, simple market analysis, and business feasibility analysis. The product is developed by combining noodles with basil leaves, which are known to contain antioxidants and nutrients beneficial to health. The results indicate that MIKAS has potential as a healthy food alternative with distinctive taste, natural nutritional value, and attractive market opportunities, especially among young consumers and health-conscious communities. In addition, the simple feasibility analysis shows that the product has promising economic potential and can be developed as a small-scale culinary business. This research contributes to the development of innovative functional food products and provides an alternative healthy culinary option for the community. Future research is suggested to conduct broader market testing and consumer preference analysis to strengthen product competitiveness. Keywords: Functional Food, Basil Leaves, Culinary Innovation, Healthy Noodles, Creative Business, Food Entrepreneurship ABSTRAK Perkembangan produk makanan sehat menjadi salah satu tren penting dalam industri kuliner seiring meningkatnya kesadaran masyarakat terhadap pola hidup sehat. Penelitian ini bertujuan untuk mengembangkan serta menganalisis potensi MIKAS (Mie Daun Kemangi Sehat) sebagai inovasi produk kuliner fungsional sekaligus peluang usaha kreatif. Penelitian ini menggunakan pendekatan deskriptif melalui pengembangan produk, analisis pasar sederhana, serta analisis kelayakan usaha. Produk dikembangkan dengan mengombinasikan mie dengan daun kemangi yang dikenal memiliki kandungan antioksidan dan nutrisi yang bermanfaat bagi kesehatan. Hasil penelitian menunjukkan bahwa produk MIKAS memiliki potensi sebagai alternatif makanan sehat dengan cita rasa khas, nilai gizi alami, serta peluang pasar yang cukup menarik, khususnya di kalangan generasi muda dan masyarakat yang peduli terhadap kesehatan. Selain itu, analisis kelayakan usaha secara sederhana menunjukkan bahwa produk ini memiliki potensi ekonomi yang menjanjikan dan dapat dikembangkan sebagai usaha kuliner skala kecil. Penelitian ini memberikan kontribusi dalam pengembangan inovasi pangan fungsional sekaligus menyediakan alternatif produk kuliner sehat bagi masyarakat. Penelitian selanjutnya disarankan untuk melakukan pengujian pasar yang lebih luas serta analisis preferensi konsumen guna meningkatkan daya saing produk. Keywords: Inovasi Kuliner, Makanan Fungsional, Mie Kemangi, Makanan Sehat, Kewirausahaan Kuliner
Buying under Influence: Interaksi Antara FOMO, Teman Sebaya dan Pengendalian Diri Terhadap Perilaku Belanja Impulsif di Kalangan Generasi Z Maulana Fajar Hanafi
Management and Entrepreneurship Journal (MEJ) Vol. 1 No. 1 (2026): Maret
Publisher : Universitas Muria Kudus

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This study aims to analyze the influence of influencers, peer influence, FoMO, and self-control on impulsive buying, while also examining the role of FoMO as a mediator and the effect of self-control as a moderator of FoMO. This study used a non-probability purposive sampling method where respondents were Gen Z students at various universities in Central Java who actively made purchases through e-commerce in the last 2 months (May to July 2025). From the results of the research observations conducted, there were 161 selected respondents with an average purchase frequency of 25 times on e-commerce. After checking the answers of each respondent, it was found that 27 questionnaires were incompletely answered on several items related to variables, resulting in 134 valid questionnaires for further analysis. Data analysis used the partial least squares method. The results showed that influencers, peer influence, and FoMO as mediators were able to have a significant impact on impulsive buying behavior. Furthermore, this study also explained that self-control can reduce the influence of FoMO, weaken the influence of FoMO on impulsive buying, and reduce the tendency of impulsive buying by consumers among Gen Z.

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