<![CDATA[Jamu is a traditional medicine that has been passed down from generation to generation by the public. Jamu carrying is herbal medicine in liquid form that is sold and packaged in bottles that are placed in baskets carried on the back and sold around from house to house. The purpose of this research is to find out alternative strategies that can be used as an effort to develop herbal medicine in the modern era, especially in Blega District, Bangkalan Regency. The analysis used in this study is the analysis of the internal environment (IFE) and analysis of the external environment (EFE), the internal external matrix (IE), the SWOT matrix (Strength, Weakness, Opportunity and Threats), the SPACE matrix (Strategic Position and Action Evaluation Matrix) and QSPM (Quantitative Strategic Planning Matrix). The results of data analysis showed that the total score of each factor was 15 internal factors with a total score (3.05) for external factors there were 10 factors with a total score (2.49). As for the alternative strategy, there are 7 alternatives obtained from the SWOT, IE and SPACE matrix. In the QSPM matrix, strategic priorities are obtained 1. Improving the quality of the products produced, 2. Making affordable products so that they become an alternative choice in a state of economic crisis, 3. Maintaining and maintaining the quality of the products produced, 4. Product diversification, 5. Improving distribution channels, 6. Market penetration and product development, 7. Aggressive strategy.]]>
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