<![CDATA[Purpose: In today’s volatile business landscape, organizational resilience is critical for the survival of Micro, Small, and Medium Enterprises (MSMEs). This study aims to develop and analyze a model that integrates organizational situation awareness, agile response, and organizational creativity as strategic capabilities influencing resilience. Method: Using a quantitative approach, data were collected through an online survey of 318 business owners in Bandung, West Java, facilitated by the West Java Chamber of Commerce and Industry (Kadin). Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings confirm that agile response significantly and positively enhances organizational resilience and organizational creativity. Organizational creativity mediates this process by directly and positively impacting resilience. Importantly, the study reveals the moderating role of organizational situation awareness, which strengthens the positive effect of agile response on organizational creativity and of organizational creativity on resilience. Implication & Recommendation: This study advances dynamic capability theory by positioning organizational situation awareness as a meta-capability that amplifies the effectiveness of agile response. MSMEs owners should invest in developing agile work cultures and fostering creativity while strengthening their environmental scanning system. Contribution & Value Added: This study introduces organizational situation awareness as a moderator in the MSMEs context. It also emphasizes that agile firms build resilience through organizational creativity during crises.]]>
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