<![CDATA[The aim of this study is to determine the degree to which the café atmosphereinfluences the buyback decisions made by customers of SS Coffee Space Makassar. Thisstudy employs quantitative techniques, specifically in the context of quantitative descriptiveresearch. Documentation and surveys are the methods utilized to gather data. All patrons orusers of SS Coffee Space who make repeat purchases the precise number of which isunknown make up the study's population. The Lemeshow formula is used as the sampletechnique, and 96 individuals are selected. The data from the study's results were obtainedusing the SPSS 25 software, which has techniques for validity and reliability as well as descriptive and inferential analysis. The study's results show that the cafe environmentvariable has a major impact on consumers' buyback choices at SS Coffee Space Makassar. The validity test results demonstrate that ?ℎ????? is greater than ???b??. Each variable maybe considered trustworthy based on the reliability test findings, which showed a Cafe Atmosphere Rℎ????? of 0.930 and a Buyback Decision of 0.913. The instore and outstoreenvironment variables confirm the research's results from the descriptive analysis, whichshow that the cafe atmosphere variable is in the high group. When the Buyback Decisionvariable is in the high category, the majority of individuals choose to agree on the indicatorsof their preferred brand, product choice, buy decision, and buying situation. According to thetest, the cafe environment has a major impact on customers' choices to purchase again fromSS Coffee Space Makassar. This is shown by the coefficient of determination of the R2 value, which is at very high intervals. ]]>
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