<![CDATA[Adolescence is a crucial periode in one’s life development. The period of searching for self-identity and acceptance from the social environment often triggers pressure to conform to social groups which can lead to the emergence of conformity behaviour. Conformity is a change in one's behaviour to fit the environment due to group pressure or social environment. One of the techniques used to reduce conformity behaviour is assertive training technique. This study aims to analyse the factors that influence the effectiveness of assertive training techniques in reducing adolescent conformity behaviour. This research uses the literature review method. Reviewing and identifying from several literatures related to the topic. The results showed that there are three factors that influence the effectiveness of using assertive training techniques in reducing adolescent conformity behaviour, namely individual factors, environmental factors and methodological factors.]]>
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