<![CDATA[This study aims to examine the influence of attitude, subjective norm, and perceived behavioral control on Generation Z's intention to become a farmer, with self-efficacy serving as a mediating variable. The study adopts a quantitative research approach by distributing questionnaires to Generation Z individuals who have an interest in the agricultural sector. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 through the evaluation of the measurement model (outer model) and the structural model (inner model). The findings reveal that attitude, subjective norm, and perceived behavioral control have positive and significant effects on self-efficacy. Furthermore, subjective norm and perceived behavioral control significantly and positively influence the intention to become a farmer. However, attitude does not have a significant direct effect on the intention to become a farmer. The results indicate that strong self-efficacy, social support, and individuals' confidence in their ability to overcome challenges are key factors in encouraging Generation Z to pursue careers in the agricultural sector. These findings contribute to the development of the Theory of Planned Behavior by highlighting the mediating role of self-efficacy in explaining young people's entrepreneurial intentions in agriculture.]]>
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