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All Journal Trending: Jurnal Manajemen dan Ekonomi Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Ahmad Afin Al Hakim
Universitas Nahdlatul Ulama Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering

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Digitalisasi UMKM Kerupuk melalui Penguatan Branding dan Google Maps di Desa Tlasih, Kecamatan Tulangan, Kabupaten Sidoarjo Dewi Anisa Firdaus; Riska Ela Melisa; Shofi Yatul Mufidah; Festi Syahputri Lukfiana; Syntia Balqis Inayah; Nifhfu Lailaturohma; Irma Nur Rosida; Ahmad Afin Al Hakim; M. Ishom Hadziq; Jeziano Rizkita Boyas
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 3 No. 3 (2026): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v3i3.3586

Abstract

Digitalization is one of the efforts that can be made to help MSMEs expand their marketing reach and increase the existence of businesses in the digital environment. However, some MSME actors in rural areas still face limitations in building business identities and utilizing digital media as a means of promotion. This community service activity aims to improve the identity and digital existence of cracker MSMEs in Tlasih Village, Tulangan District, Sidoarjo Regency through strengthening branding and the use of Google Maps. The method used in this activity is a participatory approach through observation, need identification, mentoring, direct practice (learning by doing), and evaluation. The activity is carried out by involving MSME actors at every stage, starting from identifying business conditions, planning programs, creating banners, to registering business locations on Google Maps. The results of the activity show that MSME actors gain a better understanding of the importance of branding and the use of digital media in supporting business marketing. The activity produces two main outputs, namely banners as promotional media and business visual identity and the availability of MSME locations on Google Maps.
Self-Efficacy to Explain the Intention to Be a Farmer in the Zinenial Generation Ahmad Afin Al Hakim; Nur Jannah; Wahyu Eko Pujianto
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7290

Abstract

This study aims to examine the influence of attitude, subjective norm, and perceived behavioral control on Generation Z's intention to become a farmer, with self-efficacy serving as a mediating variable. The study adopts a quantitative research approach by distributing questionnaires to Generation Z individuals who have an interest in the agricultural sector. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 through the evaluation of the measurement model (outer model) and the structural model (inner model). The findings reveal that attitude, subjective norm, and perceived behavioral control have positive and significant effects on self-efficacy. Furthermore, subjective norm and perceived behavioral control significantly and positively influence the intention to become a farmer. However, attitude does not have a significant direct effect on the intention to become a farmer. The results indicate that strong self-efficacy, social support, and individuals' confidence in their ability to overcome challenges are key factors in encouraging Generation Z to pursue careers in the agricultural sector. These findings contribute to the development of the Theory of Planned Behavior by highlighting the mediating role of self-efficacy in explaining young people's entrepreneurial intentions in agriculture.
Co-Authors Dewi Anisa Firdaus Festi Syahputri Lukfiana Irma Nur Rosida Jeziano Rizkita Boyas M. Ishom Hadziq Nifhfu Lailaturohma Nur Jannah Riska Ela Melisa Shofi Yatul Mufidah Syntia Balqis Inayah Wahyu Eko Pujianto