<![CDATA[This study explores the role of Orange Servant Leadership (OSL) and Orange Technology in empowering entrepreneurship and enhancing key happiness dimensions Quality of Work Life (QWL), Happiness at Work (HW), and Work Satisfaction (WS). The aim is to examine how leadership, rooted in care and ethical values, contributes to entrepreneurial success by fostering Subjective Well-Being (SWB), Work Engagement (WE), and Job Performance (JP). By integrating entrepreneurial behaviors within the Orange Technology framework, this research demonstrates how OSL can drive innovation, engagement, and performance. Using SmartPLS-SEM analysis, the study reveals that OSL significantly impacts entrepreneurial growth through happiness-driven leadership. The findings suggest that OSL enhances work engagement, while QWL, HW, and WS improve SWB. Both SWB and WE mediate the relationship between OSL and job performance, confirming their role as key drivers of entrepreneurial success. This study contributes to the understanding of how entrepreneurship, supported by ethical leadership and technology, leads to higher organizational performance and employee satisfaction. It provides an evidence-based leadership model aligned with Orange Technology, which integrates innovation, care, and well-being as strategic pillars for fostering sustainable business growth and success.]]>
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