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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Jurnal Manajemen dan Kewirausahaan (JMDK) Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Manajemen Jurnal Educatio FKIP UNMA Journal of Digital Marketing and Halal Industry ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Ilomata International Journal of Management Jurnal Terapan Manajemen dan Bisnis International Journal of Economics, Management, Business, and Social Science Jurnal Pengabdian kepada Masyarakat International Journal of Economy, Education and Entrepreneurship (IJE3) Journal Of Business, Finance, and Economics (JBFE) Jurnal Pengabdian Masyarakat Akademisi Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Akuntansi Manajemen (JAKMEN) International Journal of Economics and Management Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Masyarakat dan Riset Pendidikan Harmony Management: International Journal of Management Science and Business Jurnal Pengabdian Masyarakat Indonesia JOT

Hamdan, Hamdan

Serang Raya University

Author-ID : 2657151

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPP0 (STUDI PADA MAHASISWA DI UNIVERSITAS SERANG RAYA) Hamdan Hamdan; Yoga Adiyanto
Sains Manajemen: Jurnal Manajemen Unsera Vol. 6 No. 1 (2020): Sains Manajemen: Jurnal Manajemen Unsera
Publisher : Universitas Serang Raya

Telepon selular merupakan perkembangan dari telepon rumah yang dapat dibawa kemana saja, karena handphone bersifat mobile dan juga dapat membantu kegiatan manusia bukan hanya untuk menelpon namun dapat mengirim sms/ pesan, internet, mendengarkan musik, bahkan mengabadikan kegiatan manusia dengan teknologi kamera. Guna studi penelitian ini mencari pengaruh bauran pemasaran (marketing mix) melalui simultan dan parsial terhadap keputusan pembelian Oppo Smartphone melalui teknik pengambilan sampel yang digunakan adalah Non Probability Sampling. Universitas Serang Raya melalui mahasiswanya ditunjuk sebagai lokasi objek dan subjek penelitian dengan menjadikan mahasiswa Universitas Serang Raya sebanyak 160 orang sebagai sampel. Teknik analisis regresi linear berganda menunjukkan secarat langsung, simultan dan parsial marketing mix berdampak pada keputusan pembelian Oppo Smartphone.

ANALISIS PENGARUH MOTIVASI DAN LEADER OF ENTREPREUNERSHIP TERHADAP KINERJA KARYAWAN. (Studi kasus pada PT Indonesia Power UJP Banten 3 Lontar.) Hamdan; Gentari Ratu Erlina; Kurnia Denny
Sains Manajemen : Jurnal Manajemen UNSERA Vol. 6 No. 2 (2020): Sains Manajemen: Jurnal Manajemen Unsera
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v6i2.2355

Penelitian ini untuk menganalisis pengaruh motivasi dan leader of entrepreunership terhadap kinerja karyawan pada PT Indonesia power UJP Banten 3 Lontar.Metode penelitian yang digunakan adalah Penelitian asosiatif, pendekatan kuantitatif jenis data yang di peroleh dari penelitian ini berbentuk data sekunder yang berdasarkan dari hasil kuesioner sedangkan analisis data menggunakan analisis regresi linier berganda. Dalam penelitian ini penulis menggunakan dua variabel yang terdiri dari dua variabel independen dan satu variabel dependen atau yang dikenal dengan variabel terikat. Dimana dua variabel independen itu adalah motivasi dan leader of entrepreunership dan variabel dependen nya adalah kinerja karyawan .Teknik pengambilan sampel yang digunakan yaitu simple jenuh dan jumlah sampel sebanyak 75 sampel dan pengumpulan data menggunakan kuesioner, alat analisis yang digunakan adalah dengan bantuan SPSS versi 20.Hasil penelitian menunjukan bahwa: 1) motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan. 2) leader of entrepreunership berpengaruh positif dan signifikan terhadap kinerja karyawan 3) motivasi dan leader of entreupreunership berpengaruh positif signifikan terhadap kinerja Kata Kunci : Motivasi, Leader of Entrepreunership,kinerja

Extending The Theory of Planned Behavior With Religiosity: Explaining Entrepreneurial Intention of Employees Students Hermansyah Andi Wibowo; Hamdan Hamdan; Muhammad Kamil Husain
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.49

Employees students face major threats related to the development and implementation of the industrial revolution 4.0. However, how employees students handle this situation scientifically is rarely found in the behavioural science literature. This study tries to fill this gap and at the same time extends the Theory of Planned Behavior by adding a variable of religiosity. A total of 421 Muslim students in Banten Province who are still working, were sampled using the purposive sampling method. Structural Equation Modeling is used to test hypotheses simultaneously. The results showed that all independent variables, namely religiosity, subjective norms, and perceived behavioural control had a positive effect on the entrepreneurial intentions of employees students. That is, although the influence of religiosity is second only to perceived behavioural control, empirically, extending the theory of planned behaviour with religiosity is still acceptable. For policymakers, the results of this study can be used to make policies that can increase perceptions about the ease of doing business in Indonesia, especially for employees students. Keywords: employees students, the theory of planned behaviour, religiosity, industry 4.0, entrepreneurial policy

Model Pengembangan Kreativitas dan Inovasi dalam Membentuk Entrepreneur di Era Ekonomi Digital Hamdan Hamdan
Jurnal Manajemen dan Kewirausahaan Vol 7, No 1 (2019): June 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i1.2548

This study aims to develop a model of creativity and innovation in building the entrepreneurial spirit. The population are 145 young people from the study group in Anyer District, Serang Regency. The location selection is based on the fact that young people in that area are more interested in working on the Cilegon industrial area than become entrepreneurs, while business opportunities in the digital economy era are wide open to the younger generation. The research data is collected by giving tests, questionnaires, guidelines, observations, interviews and documentation studies. The data is analyzed using descriptive analysis, percentage, with non-parameter statistics with Microsoft Excel, and SPSS 19. The results of this study show that: 1) model planning is ready to be carried out based on theory and empirical research results in field of entrepreneurship courses in structured concept;. 2) the process of applying this model is carried out in community learning groups through three stages: introductory material, model development, and model testing; 3) the model that encourages the development of creativity and entrepreneurial innovation towards community learning groups is a training model oriented to build the entrepreneurial spirit in the digital economic era; 4) This training model enables the creation of entrepreneurial institutions in the digital economic era that require more creativity and innovation.https://doi.org/10.26905/jmdk.v7i1.2548

Determination of Hotel Room Rental Rates Using the Cost-Plus Pricing Method Hamdan
Ilomata International Journal of Management Vol. 2 No. 3 (2021): July 2021
Publisher : Yayasan Sinergi Kawula Muda

Room rental rates in the hotel business is the one of the customer consideration for selected the hotel. This study aims to compare the pricing determined by the hotel with the price-plus pricing method. The study was conducted a hotel in a tourist area in Banten by analyzing the operational costs incurred by the hotel and the standard cost that has been made. Determination of price based on full costing method obtained Standard room Rp 556.688, deluxe room Rp 722.855, Junior Executive Rp 1.077.091, Executive Rp 2.111.098, President Suite room Rp 3.546.987. But when using Variable Costing, the price of Standard room is Rp 246,089, Deluxe Room Rp 344,432, Junior Executive Rp 345,678, Executive Rp 487.244, President Suite Rp 1.934.805, so it is possible to win the competition because the price can be cheaper.

Utilization of Digital Marketing to Improve Sales Volume of MSME's Products Nafiuddin Nafiuddin; Hamdan Hamdan
Journal of Digital Marketing and Halal Industry Vol 2, No 1 (2020)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2020.2.1.5282

Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and has not yet utilized digital marketing optimally. The purpose of this article is to identify the use of social media to increase the sales volume of MSME's products. This article uses the literature study method, using secondary data. Data analysis techniques used a descriptive approach. The results of studies and analysis show that the importance of using social media such as Collaborative projects (Example: Wikipedia), content communities or sharing media such as YouTube, social networking sites (example: Facebook), and virtual social worlds or market places such as open outlets, Tokopedia, and shopper. Optimizing social media can increase market share and sales of MSME's products.

The Effect of Entrepreneurship Leadership and Motivation on Employees' Satisfaction at Serang Raya University Hamdan Hamdan
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 4, No 2 (2018): Volume 4 Number 2 (2018)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v4i2.931

A leader who has an entrepreneurial spirit or entrepreneurial leadership and motivation is absolutely necessary as an intangible culture, a non-physical structural capability that is able to move a physical figure, dare to take risks and prioritize work performance. so this study aims to determine the Effect of Entrepreneurship Leadership and Motivation on Employee Job Satisfaction at Serang Raya University. This study uses a descriptive method and in the form of a questionnaire distributed to 77 respondents who were the samples of this study, the data came from populations that were normally distributed and had the same variance. The technique of collecting data using a questionnaire with a Likert scale measurement. correlation coefficient R = 0.723, while the coefficient of determination seen from R Square = 0.522 which means that entrepreneurial leadership and motivation of independent variables in explaining the dependent variable by 52.2% the remaining 47.8% is influenced by other factors such as work culture, employee discipline, environment work, etc. which were not included in this study. And there is a significant influence between entrepreneurial leadership and motivation on employee job satisfaction at Serang Raya University in the t test, the results obtained t count> t table (4,281> 1,992), it can be concluded that there is a significant influence between entrepreneurial leadership (X1) and motivation (X2) on employee job satisfaction (Y) at Serang Raya University.

Leaders Of Entrepreneurship And Motivation Effect On Employee Satisfaction At PT. Panarub Industry Tangerang Hamdan Hamdan
Jurnal Manajemen Vol. 8 No. 2 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

This study aims to determine the effect of leadership on job satisfaction,Entreuprunersip and motivation of employees at PT. Panarub Industry Tangeranang. This study used a descriptive questionnaire (questionnaire), which were distributed to 77 (seventy-seven) a sample of respondents of this study, the data come from populations that are normally distributed and have the same variance.The method used is descriptive method that aims to elaborate or provide an overview of the properties or characteristics of a particular phenomenon, and methods of verification or causal to analyze the relationships between the other variables or the way the other vaiabel using statistics.Data collection techniques using a questionnaire with Likert scale measurement. Determination of the sample based on the sample is saturated. Test Instrument with the data analysis and hypothesis testing.Based on the research and statistical calculations, it is known that resgresi linear equation Y = 14.885 + 0.614X1+0.053X2, the correlation coefficient R = 0.723, while the coefficient of determination is seen from R Square = 0.522 means that leadership and motivation of independent variables in explaining the dependent variable 52.2% of the remaining 47.8% is influenced by other factors such as work culture, discipline, work environment, etc. are not included in this study. And There is a significant relationship between leadership and motivation on job satisfaction of employees at PT. Panarub Industry Tangerang in the t test, the results obtained t test > t table (4,281> 1,992) it can be concluded that there is a significant difference between leadership entreupreunership (X1) and motivation (X2) on employee job satisfaction (Y) on PT. Panarub Industry Tangerang. Keywords: Leadership Entreupreunership, Motivation and Job Satisfaction

Pengaruh Kepimpinan Kewirausahaan Dan Motivasi Terhadap Kepuasan Kerja Karyawan Pada Universitas Serang Raya Hamdan Hamdan
Jurnal Manajemen Vol. 9 No. 1 (2019): Jurnal Manajemen
Publisher : Universitas Serang Raya

Pemimpin yang memiliki jiwa kewirausahaan atau kepemimpinan kewirausahaan dan motivasi mutlak diperlukan sebagai intangible culture, suatu kemampuan structural non fisikal yang mampu menggerakan sosok fisikal, berani mengambil resiko dan mengutamakan prestasi kerja. sehingga penelitian ini bertujuan untuk mengetahui Pengaruh Kepimpinan Kewiarausahaan dan Motivasi Terhadap Kepuasan Kerja Karyawan Pada Universitas Serang Raya. Penelitian ini menggunakan metode deskriptif dan berupa angket (kuesioner) yang disebar kepada 77 (tujuh puluh tujuh) responden yang menjadi sampel penelitian ini, data tersebut berasal dari populasi yang berdistribusi normal dan memiliki variansi yang sama.Teknik pengumpulan data menggunakan kuesioner dengan pengukuran skala Likert. Penentuan sampelnya berdasarkan sampel jenuh. Analisis datanya dengan Uji Instrument dan Uji Hipotesis.Berdasarkan penelitian dan perhitungan statistik, diketahui bahwa persamaan resgresi linier Y = 14.885 + 0.614X1+0.053X2, nilai koefisien korelasi R = 0.723, sedangkan koefisien determinasi yang dilihat dari R Square = 0.522 yang berarti bahwa kepemimpinan kewirausahaan dan motivasi variabel independent dalam menjelaskan variabel dependent sebesar 52.2% sisanya 47.8% dipengaruhi oleh faktor-faktor lain seperti budaya kerja, disiplin pegawai, lingkungan kerja, dan lain sebagainya yang tidak dimasukan dalam penelitian ini. Dan Terdapat pengaruh yang signifikan antara kepemimpinan kewirausahaan dan motivasi terhadap kepuasan kerja karyawan pada Universitas Serang Raya dalam uji t, didapat hasil t hitung > t tabel (4.281 > 1.992) maka dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara kepemimpinan kewirausahaan (X1) dan motivasi (X2) terhadap kepuasan kerja karyawan (Y) pada Universitas Serang Raya.

PENGENALAN APLIKASI ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) PADA PELAKU USAHA MIKRO KECIL DAN MENENGAH (UMKM) DESA HARJATANI Vidila Rosalina; Hamdan Hamdan; Harsiti Harsiti
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 1 No 2 (2019): Edisi Juni
Publisher : Polytechnic of State Finance STAN

Usaha Mikro Kecil dan Menengah (UMKM) di desa Harjatani sebagian besar masih dikelola dengan metode konvensional karena sentuhan teknologi informasi belum dilakukan secara optimal. Salah satu pendekatan bisnis modern adalah dengan memperhatikan faktor pelanggan, bukan saja sebelum transaksi, tapi tidak kalah penting adalah setelah transaksi. Sistem Teknologi Informasi yang digunakan untuk mengelola pelanggan dengan tujuan untuk meningkatkan retensi pelanggan ini disebut dengan Electronic Customer Relationship Management (E-CRM). Perangkat lunak E-CRM yang sekarang ada lebih berorientasi ke perusahaan besar yang sudah mapan, sehingga manfaatnya belum bias menyentuh UMKM. Pengabdian ini mencoba melakukan pengenalan aplikasi E-CRM pada para pelaku UMKM di Desa Harjatani Kecamatan Kramatwatu kabupaten serang Provinsi Banten dalam upaya untuk meningkatkan retensi pelanggan UMKM. Aplikasi E-CRM ini akan membantu UMKM dalam pengelolaan hubungan dengan pelanggan sehingga dapat meningkatkan daya saingnya dengan perusahaan lain dalam mempertahankan bisnis yang dijalankan dan sebagai sarana untuk memperoleh pasar baru yang lebih luas. Hasil pengabdian ini diharapkan mampu memperkenalkan aplikasi E-CRM UMKM dan pentingnya E-CRM dalam upaya meningkatkan retensi pelanggan UMKM.

Co-Authors Adam Faturahman Adele Vallery Adi Sucipto Agung Sutomo Ajeng Putri Valentie Amarul Amarul Bunyamin Maftuh Carlos Perez Deni Sunaryo, Deni Denny Kurnia Dr. Dhany Isnaeni D., S.E., M.M.1), Linda Daniati Melinda, S.S., M.Si.2) Efa Ayu Nabila Fahmi Ramadhan Fikri Faisal Harsiti Harsiti Hermansyah Andi Wibowo Iman Hickmatullah Muhammad Faizal Fazri Muhammad Kamil Husain Nafiuddin Nafiuddin Puji Siswanto Puji Siswanto Ratu Erlina Gentari, Ratu Erlina Reyhan Algiffary Gunawan Siti Nurbayani Untung Rahardja Usmaedi Usmaedi Vidila Rosalina Yana Suryana Suryana Yoga Adiyanto, Yoga Yusrotul Auroh

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