<![CDATA[This study examines the relationship between social expectation pressure and turnover intention through upward social comparison among Generation Z employees in Makassar City. A quantitative cross-sectional survey design was employed, involving 145 respondents selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that social expectation pressure is positively associated with both upward social comparison and turnover intention. Upward social comparison is also positively associated with turnover intention and partially mediates the relationship between social expectation pressure and turnover intention. Descriptive results further indicate that the most salient form of social pressure concerns expectations to achieve career success quickly, while the most prominent form of upward comparison involves comparing one's career progress with more successful peers. These findings suggest that Generation Z employees’ intention to leave an organization is associated not only with internal work conditions but also with external social pressures and comparative evaluations of others’ achievements. Organizations should therefore strengthen career-path communication, employee development, mentoring, and developmental feedback to support the retention of younger employees.]]>
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